Bella Booking
Bella Booking
vs
B
Booker

Bella Booking vs Booker

Published pricing. No sales call required.

Booker, from Mindbody, publishes only a starting price, $139, and quotes each plan. Bella Booking publishes every plan, from $25 to $99 a month, with no commission on bookings.

Last updated: August 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in USD unless marked A$

Feature
Bella Booking
Booker
Founded
2021
Acquired by Mindbody in April 2018; now part of the Playlist group
Headquarters
Sydney, Australia
United States
Best for
Beauty, Wellness & Health Practices - solo practitioners to multi-location groups
Day spas, hotel spas, salons, barbershops and massage studios - including multi-location and franchise groups
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
$25
$$$ (Custom quote)
6 team members
$99
$$$ (Custom quote)
12 team members
$99
$$$ (Custom quote)
Commission
0% (never)
0% (free listing in the Mindbody consumer app)

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified August 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Every plan price is published - no sales call to find out what it costs
  • Plans from A$25 to A$99 a month
  • Priced in AUD with GST included, not quoted in USD
  • SMS reminders included on every plan - 50 to 500 a month by plan
  • AI Assistant and a weekly AI business digest for the owner, not just a client-facing chatbot
  • Treatment plans published to the client's booking portal for spa and clinic programmes
  • Service bundles with sequential and parallel execution
  • Processing time - the team member is free while a treatment develops
  • Incomplete booking recovery with automated follow-up
  • Find a time wizard with gap-fill scoring, and three schedule optimisation modes
  • Family and dependent booking, including linked family members on one booking
  • Afterpay / Clearpay for deposits, gift cards and packages
  • Two-way SMS messaging on your own dedicated number, without moving to the top plan
  • Native online booking analytics - traffic sources, drop-off and conversion
  • Your clients stay yours - no marketplace listing your competitors next to you
  • Free onboarding on every plan, and free data migration on Starter and Professional, including the parts Booker cannot export
  • Accessibility and personalisation: dark mode, dyslexia-friendly fonts, themes, density modes

Consider Booker if...

  • You are a hotel or destination spa that needs deep spa-specific workflows
  • You run a franchise and need per-franchisee permission control
  • You pay your team on commission and want it calculated inside your booking software
  • You want a consumer marketplace listing included at no extra cost
  • You want an AI front desk answering inbound client questions and missed calls
  • You are in the United States and want an integrated terminal from the same vendor

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Booker
Online booking (24/7)
Available in Bella Booking. 24/7 self-service.
Available in Booker. 24/7 client booking plus a listing in the Mindbody consumer app.
Couples & group bookings
Available in Bella Booking. Group bookings (a team member per guest) and shared-space services for couples rooms.
Available in Booker. Couples and group sessions, with guests choosing their own provider.
Service add-ons
Available in Bella Booking. Optional or required per service, single/multi-select, price and duration.
Available in Booker. Extras offered at booking and at checkout.
Prerequisite services (consultation first)
Available in Bella Booking. Require a consult (or any service) before a treatment books online - Completed or Booked mode, Any/All, same-cart unlock in Booked mode; the team can override on the dashboard.
Not available in Booker.
Service bundles (sequential & parallel)
Available in Bella Booking. Sequential and parallel execution, flexible pricing (total price, discount %, free), show savings.
Not available in Booker. Not in Booker's published feature set.
Processing time (bookable gap)
Available in Bella Booking. Bookable gap - client stays, team member free for other appointments.
Not available in Booker. Not in Booker's published feature set.
Waitlist management
Available in Bella Booking.
Partly available in Booker. Automatic fill for last-minute openings - Ultimate plan.
Incomplete booking recovery
Available in Bella Booking. Auto-capture + SMS/email reminder + Waitlist panel with "Book for client" action.
Not available in Booker. Not in Booker's published feature set.
Schedule optimisation
Available in Bella Booking. 3 modes: Show All, Reduce Gaps, Eliminate Gaps - per location.
Not available in Booker. Not in Booker's published feature set.
Find a time wizard
Available in Bella Booking. Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit).
Not available in Booker. Not in Booker's published feature set.

Client Management

Feature
Bella Booking
Booker
Client CRM
Available in Bella Booking. Profiles, history, notes, documents.
Available in Booker. Client details, visit history, conversations and referrals.
Digital forms (intake, consent)
Available in Bella Booking. Form builder with ten field types including signatures and file upload, auto-send before appointments.
Available in Booker. Client Forms - custom intake forms.
Treatment plans
Available in Bella Booking. Living, phased plans on the client record - recommended services & homecare, published to the client portal to book & buy from, updated each visit.
Not available in Booker. Not in Booker's published feature set.
Family/dependent booking
Available in Bella Booking. Book for children, partners, parents, pets, and more.
Not available in Booker. Parent and child account linking is documented as unsupported in Booker V2.
Client reviews
Available in Bella Booking. Verified appointments, AI moderation, Professional plan.
Partly available in Booker. Review prompts - Ultimate plan.
Loyalty programme
Available in Bella Booking. Professional plan.
Available in Booker. Loyalty rewards - Accelerate plan and above.

Team Management

Feature
Bella Booking
Booker
Team scheduling / rostering
Available in Bella Booking. 1 for solo, up to 3 for starter, unlimited for professional.
Available in Booker. Schedule optimisation and employee performance tracking.
Commission tracking & payrollBooker genuinely wins here. Bella has no commission rates or payouts: its Team member sales report gives each team member's sales after discounts and refunds, and the commission itself is worked out outside Bella.
Partly available in Bella Booking. Team member sales report (Professional plan): each team member's sales after discounts and refunds, to pay commission from. No commission rates or payouts.
Available in Booker. Payroll report covering hourly pay, tips and commission.
Role permissions
Available in Bella Booking. 4 built-in roles (3 customisable), 70 granular permissions across 20 modules.
Available in Booker. Franchise-level permission controls shipped in the May 2026 release.
Attendance tracking (time clock)
Available in Bella Booking. Time clock with PIN, Professional plan.
Partly available in Booker. Hourly pay is tracked in payroll; no separate time-clock product documented.

Payments & POS

Feature
Bella Booking
Booker
Integrated point of sale & card paymentsBooker genuinely wins here. Bella's checkout records cash and manual card payments and charges a card on file, but there is no integrated card terminal yet.
Partly available in Bella Booking. Software-based checkout - cash, card, or card on file (charge saved cards); no integrated card reader.
Available in Booker. Integrated POS with secure card payments and Apple Pay via Mindbody Processing.
Online payments
Available in Bella Booking. All plans, via Stripe.
Available in Booker. Mindbody Processing.
Deposit collection & cancellation fees
Available in Bella Booking. Fixed amount or percentage; part and full payments before the appointment.
Available in Booker. Deposits at booking with cancellation fees applied automatically.
Memberships & subscriptions
Available in Bella Booking. Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume.
Available in Booker. Memberships and bundled sessions sold upfront.
Prepaid packages
Available in Bella Booking. Session bundles with online purchase, online redemption, auto-apply at checkout, adjust sessions and expiry with a reason, bring in part-used packages.
Available in Booker. Bundled session series - for example ten massages.
Gift cards
Available in Bella Booking. Digital gift cards for an amount, a service or a bundle, sold at the till or paid online through your connected payment provider, and a promo code can take money off them (Professional plan).
Available in Booker. Digital gift certificates and physical plastic gift cards.
Afterpay / Buy Now Pay Later
Available in Bella Booking. Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK).
Not available in Booker. Not in Booker's published feature set.
Digital tipping
Available in Bella Booking. Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow).
Available in Booker. Tips captured at checkout and reported in payroll.

Marketing & Communication

Feature
Bella Booking
Booker
SMS & email reminders
Available in Bella Booking. 50-500/month included.
Available in Booker. Up to 3,000 text notifications and reminders on Starter; unlimited two-way texts on Ultimate.
Automated marketing campaigns
Available in Bella Booking. Recurring automated messages - birthday greeting and post-appointment follow-up (sending either requires Messages Plus), rebook reminder, review request - email and SMS.
Partly available in Booker. Automated email and text marketing - Ultimate plan only.
Email marketing campaigns
Available in Bella Booking. Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking - unlimited within Messages Plus (fair use).
Available in Booker. Customisable email templates from Accelerate; full automation on Ultimate.
Two-way SMS messaging
Available in Bella Booking. Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on).
Partly available in Booker. Unlimited two-way text reminders - Ultimate plan.
Consumer marketplace listingA marketplace cuts both ways. Booker gives you discovery reach we do not have; Bella keeps every client yours, with no marketplace competing for them on your own booking page.
Not available in Bella Booking.
Available in Booker. Free listing in the Mindbody app - Booker cites 3 million monthly shoppers.

Business Management

Feature
Bella Booking
Booker
Product inventory & retail
Available in Bella Booking.
Available in Booker. Retail stock plus automatic deduction of professional product used during a service.
Reporting & analytics
Available in Bella Booking. core reports all plans; 32 total with advanced reports on Professional; custom reports upon request (Professional).
Partly available in Booker. Basic reporting on Starter; full reporting needs Accelerate or above.
Online booking analytics
Available in Bella Booking. Native: traffic sources, drop-off funnel & visit-to-booking conversion - all plans, no Google Analytics.
Not available in Booker. Not in Booker's published feature set.
Multi-location & franchise
Available in Bella Booking. Per-location databases, copy services between locations.
Available in Booker. Enterprise plan for multi-location and franchise groups.

AI & Intelligence

Feature
Bella Booking
Booker
AI front-desk chatbot
Not available in Bella Booking. Bella AI answers questions for the business owner, not inbound client calls.
Available in Booker. Messenger[ai] - an add-on on Accelerate and Ultimate, not offered on Starter.
AI Assistant for the business
Available in Bella Booking. All plans.
Not available in Booker. Messenger[ai] is client-facing; no business-side assistant documented.
AI business digest
Available in Bella Booking. Weekly and monthly AI-generated performance summaries with actionable insights.
Not available in Booker. Not in Booker's published feature set.
Command palette (global search)
Available in Bella Booking. Cmd+K global search and navigation.
Not available in Booker. Not in Booker's published feature set.

Platform & Support

Feature
Bella Booking
Booker
Transparent published pricing
Available in Bella Booking. Every plan price published in AUD and USD - no sales call needed.
Not available in Booker. Only a starting price is published; every plan is quoted.
Free data migration
Available in Bella Booking. Starter and Professional.
Not available in Booker. Self-serve CSV export; services and staff cannot be exported at all.
Accessibility & personalisation
Available in Bella Booking. Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode.
Not available in Booker. Not in Booker's published feature set.

Pricing breakdown

What you'll actually pay

Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)$25
6 team members$99
12 team members$99
Commission on bookings0%
Payment processing (when used)
Stripe's standard rate for your country + 1%In the US: 2.9% + US$0.30 (Stripe) + 1% (Bella Booking) = 3.9% + US$0.30
SMS reminders50-500/mo included

Solo (1 team): $25/month USD โ€ข Starter (1-3 team): $67/month USD โ€ข Professional (4+): $99/month USD

Booker

Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelStarter / Accelerate / Ultimate / Enterprise - only a starting price is published
Commission0% (free listing in the Mindbody consumer app)
Payment processing (when used)Mindbody Processing (rates provided during onboarding)

Additional costs to consider

  • โ€ข Only a starting price is published - every plan is priced through a sales conversation
  • โ€ข Messenger[ai] is an add-on on Accelerate and Ultimate, and Starter does not offer it
  • โ€ข Text notifications and reminders are capped at 3,000 on Starter
  • โ€ข Loyalty rewards, full reporting and unlimited staff profiles need Accelerate or above
  • โ€ข Automated email and text marketing needs Ultimate

Pricing information based on publicly available data as of August 2026. Visit each provider's website for current pricing.

What Booker does well

We believe in honest comparisons. Here's what Booker excels at:

  • 1Deep spa-specific product - day spas, hotel spas, massage studios and beauty bars each get their own workflows
  • 2Integrated point of sale with card payments and Apple Pay through Mindbody Processing
  • 3Automatic deduction of professional product used during a service, so retail stock stays accurate
  • 4Commission and payroll reporting built in, covering hourly pay, tips and commission
  • 5Free listing in the Mindbody consumer app - Booker cites 3 million monthly shoppers
  • 6Messenger[ai], a shipped AI front desk that answers client questions and missed calls
  • 7Franchise-grade permission controls, actively developed - the May 2026 release added franchise-user permissions
  • 8Used by large brands including Drybar and IHG Hotels & Resorts
  • 9Backed by Mindbody and the Playlist group

Booker might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Commission and payroll reporting - Bella reports each team member's sales, not their commission
  • 2An integrated card terminal and in-person payment hardware from the same vendor
  • 3A consumer marketplace that can bring you clients you did not already have
  • 4An AI front desk that answers inbound client questions and missed calls
  • 5Franchise-level permission controls for large multi-brand groups

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

โ€œTry Bella, You Won't Regret It!โ€
Emma W., Owner Operator ยท Capterra review
โ€œGreat support for small businessโ€
Jalpa P., Owner ยท Capterra review
โ€œUser-friendly and reliable booking system with quick supportโ€
Ricky K., Hair Salon Barber ยท Capterra review

Switching from Booker?

We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.

Free data migration on Starter and Professional
Personal onboarding help
No credit card required
Start free trial

See the full guide to switching from Booker

Still comparing? More Booker alternatives

How to switch from Booker

Step-by-step guide to export your data and move to Bella Booking. We offer free onboarding on every plan, and free data migration on Starter and Professional.

Estimated time: Same business day once we receive your files
  1. 1

    Export your customers

    Go to Customers, then Manage Customers, and click View All Customers. Under Filters, tick the fields you want included, then click Export to a .CSV file in the left sidebar. Booker emails the account owner when the export is ready - download it from the Customer Exports section.

  2. 2

    Export your appointments

    Go to Appointments, then Find Appointment. Click Customize View, set a date range, choose your columns, save the view and export. Run it twice - once for past appointments and once for future ones - so nothing is missed.

  3. 3

    Send us your service menu instead of exporting it

    Booker has no service menu export. Send us a link to your Booker booking page, or a screenshot of your services screen, and we will rebuild your menu with prices and durations for you.

  4. 4

    Send us your team list

    There is no staff export either. A simple list of full name, email and mobile for each team member is all we need.

  5. 5

    Email everything to hello@bellabooking.com

    Send the CSVs, your booking page link and your team list. We validate, dedupe and import it all for you - free on Starter and Professional.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, review requests, reminders to rebook, follow-up messages) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months), and our migration team will ensure no notifications are sent accidentally.

Good to know

Clients and appointments export cleanly from Booker. Services and staff do not export at all - Booker's own guidance to businesses leaving is to hand over a booking page link and a manually written team list, which is exactly what we work from. Outstanding gift certificates, memberships and session bundles are worth listing separately so no client loses what they have already paid for.

Can't export your data?

No problem, we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything. Onboarding help is free on every plan, and data migration is free on Starter and Professional. We accept data in any format: CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.booker.com, www.mindbodyonline.com, status.mindbodyonline.com, www.capterra.com. Last verified: August 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Booker on this page is based on publicly available data as of August 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Booker before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.