Pricing
Choose the right plan for you
Flat-rate pricing with zero commission. A 10-person team costs $79/month — not $79 each.
Prices include applicable taxes
Current rates held — prices updating soon
Starter and Professional are moving to $67 and $99. You still pay today’s rates — $47 and $79.
Starter
$47/month
Perfect for small teams getting started
- Up to 3 team members
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Automated SMS & email reminders
- SMS included (200/month)
- Core reports
- Email support
- Free 1-on-1 onboarding
- Free data migration
Professional
$79/month
Full features for growing businesses
- All Starter features
- Unlimited team members
- Gift cards, memberships & prepaid packages
- Client credit & loyalty programme
- Digital forms & intake
- Client-visible treatment plans
- Advanced reports & client reviews
- SMS included (500/month)
- API & MCP access
- Priority support
Multi-Location Professional
$79/monthper location
Full features for businesses with multiple locations
- All Starter features
- Multiple location support
- Unlimited team members
- Gift cards, memberships & prepaid packages
- Client credit & loyalty programme
- Digital forms & intake
- Client-visible treatment plans
- Advanced reports & client reviews
- SMS included (500/month) per location
- API & MCP access
- Priority support
3+ locations? Volume discounts available.
Solo
$25/month
Perfect for solo practitioners
- 1 team member
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Email support
- SMS reminders (50/month)
- Easy onboarding
- Free data migration
Messages Plus
Our only add-onOptional — works with every plan
$49/mo
+100 SMS credits/month included
Adds a dedicated business phone number, two-way SMS inbox, SMS campaigns, and unlimited email campaigns (fair use) — branded emails with images, logo and a Book-now button, or your own HTML / Canva designs, with open/click tracking. Campaigns are drafted with AI and checked for deliverability before send. It's the only add-on we offer — carrier costs for a dedicated number, passed through rather than bundled into every plan. Automated appointment reminders and confirmations stay on every plan without Messages Plus.
SMS credit packs
One-time · never expire · any planEach plan includes a monthly SMS allowance for reminders. Need more? Top up anytime from Settings → Messaging. Credits never expire and can auto-top-up when you run out.
Small
$29
200 SMS credits
Medium
$59
500 SMS credits
Large
$99
1,000 SMS credits
Multiple locations? Volume discounts available.
Running 3+ locations? Get in touch to discuss volume pricing, dedicated onboarding, and priority support — or see our custom & enterprise options.
0% commission
No fees on bookings — ever
No hidden fees
Flat-rate — just one optional add-on
No lock-in contracts
Cancel anytime, month to month
How much could you save?
Select your team size to see how Bella compares
Bella Booking
$79
/month (Professional)
Avg. competitor
$164
/month
You save up to
$246
/month ($2,952/year)
A 6-person team costs just $79/month total with Bella Booking — not $79 each.
Online payments (all plans): 2.9% + $0.30 (Stripe) + 1% application fee = 3.9% + $0.30 total
Total Cost of Ownership
Subscription is just part of the cost. Here's what a 6-person business really pays each month.
| Cost | Bella Booking | Per-seat platform | Per-booking platform | Enterprise platform |
|---|---|---|---|---|
| Monthly subscription | $79 | $120 | $100 | $129 |
| Marketplace commission~30 new clients/month | None — ever | $48020% on new clients | None | $48020% on new clients (capped) |
| Per-booking fees~200 appointments/month | None | None | $200$1.00/booking | None |
| SMS costs | 500/month included | ~$20Pay per use | ~$20Pay per use | Varies |
| Total monthly cost | $79 | $620+$541/month more | $320+$241/month more | $609+$530/month more |
Illustrative comparison for a 6-person business with ~200 appointments/month. Competitor models represent common pricing structures in the industry. Actual costs vary — see our detailed comparisons for specific platforms.
Compare Plans
| Feature | Solo | Starter | Professional | Multi-Location Professional |
|---|---|---|---|---|
| Scheduling & Booking | ||||
| Unlimited appointments | ||||
| Online booking (24/7) | ||||
| Drag-and-drop calendar | ||||
| Waitlist management | ||||
| Online waitlist (clients join when no slots) | ||||
| Walk-in management | ||||
| Multi-service booking | ||||
| Recurring appointment series | ||||
| Family/dependent booking | ||||
| Service bundles | ||||
| Service add-ons (optional/required) | ||||
| Processing time & buffer time | ||||
| Service variants with client eligibility | ||||
| Resource management (rooms, equipment) | ||||
| Minimum notice periods | ||||
| Require approval for online bookings | ||||
| Schedule optimisation (3 modes) | ||||
| Find a time wizard (gap-fill scoring) | ||||
| Incomplete booking recovery | ||||
| Payments & Policies | ||||
| Online payments (Stripe) | ||||
| Deposit collection (online) | ||||
| Cancellation policies | ||||
| Automatic refunds | ||||
| Gift cards (amount & service-based) | ||||
| Client credit (top-up balance + bonuses) | ||||
| Prepaid packages (session bundles) | ||||
| Memberships (recurring subscriptions) | ||||
| Digital tipping (via the review-and-tip flow) | ||||
| Afterpay / Clearpay (BNPL) | ||||
| Discount management (with reasons) | ||||
| Pass processing fees to clients | ||||
| Saved cards & Card on File | ||||
| Client confirmation system | ||||
| Client Management | ||||
| Client CRM | ||||
| Appointment history | ||||
| Client notes & formulas | ||||
| Document storage | ||||
| Client family members & dependents | ||||
| Digital forms & intake (signatures) | ||||
| Treatment plans (client-visible programmes) | ||||
| Client import (CSV) | ||||
| Team & Services | ||||
| Team members | 1 | Up to 3 | Unlimited | Unlimited |
| Role permissions | ||||
| Pricing tiers (Junior/Senior/etc.) | ||||
| Team schedules & time off | ||||
| Attendance tracking (time clock with PIN) | ||||
| Communication | ||||
| SMS reminders included | 50/month | 200/month | 500/month | 500/month per location |
| Additional SMS credit packs | From $29 (200 credits) | From $29 (200 credits) | From $29 (200 credits) | From $29 (200 credits) |
| Email reminders | ||||
| Customisable templates | ||||
| Template variables | ||||
| Messages Plus (two-way SMS + SMS & unlimited email campaigns) | $49/mo add-on | $49/mo add-on | $49/mo add-on | $49/mo add-on |
| Birthday reward (auto-applied + greeting) | Messages Plus | Messages Plus | Messages Plus | Messages Plus |
| New-client offer (auto-applied first visit) | Messages Plus | Messages Plus | Messages Plus | Messages Plus |
| Business Management | ||||
| Sales tracking | ||||
| Product inventory | ||||
| Core reports | ||||
| Online booking analytics (traffic sources & funnel) | ||||
| Advanced reports | ||||
| Custom reporting (upon request) | ||||
| CSV export | ||||
| Loyalty programme | ||||
| Client reviews & reputation | ||||
| Multiple locations | Unlimited | |||
| Platform & Support | ||||
| Customisable booking page | ||||
| API & MCP access | ||||
| Free onboarding | ||||
| Free data migration | ||||
| Email support | ||||
| Priority support | ||||
| Bella AI Assistant | ||||
| AI Business Digest (weekly summary) | ||||
| Command Palette (Cmd+K) | ||||
| Dark mode | ||||
| Real-time notifications | ||||
| Progressive Web App (installable) | ||||