Pricing
Choose the right plan for you
Flat-rate pricing with zero commission. A 10-person team costs $79/month — not $79 each.
Prices include applicable taxes
Starter
$47/month
Perfect for small salons getting started
- Up to 3 team members
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Automated SMS & email reminders
- SMS included (200/month)
- Basic reporting
- Email support
- Easy onboarding
- Free data migration
Professional
$79/month
Full features for growing businesses
- All Starter features
- Unlimited team members
- Cancellation policies with auto-refunds
- Client confirmation system
- Customisable booking page
- SMS included (500/month)
- Advanced analytics
- Priority support
- API access
Multi-Location Professional
$79/monthper location
Full features for businesses with multiple locations
- All Starter features
- Multiple location support
- Unlimited team members
- Online payments & deposits
- Cancellation policies with auto-refunds
- Client confirmation system
- Customisable booking page
- SMS included (500/month) per location
- Advanced analytics
- Priority support
- API access
3+ locations? Volume discounts available.
Solo
$25/month
Perfect for solo practitioners
- 1 team member
- Unlimited appointments
- Online booking (24/7)
- Client CRM & document storage
- Automated SMS & email reminders
- SMS included (50/month)
- Basic reporting
- Email support
- Easy onboarding
Messages Plus — Optional Add-on
Our only add-onMessages Plus adds a dedicated business phone number, two-way SMS inbox, SMS campaigns, and unlimited email campaigns (fair use) to any plan — branded emails in your colours with a hero image, a Book-now button, and open/click tracking, at no per-send cost. Campaigns are drafted with AI from a one-sentence brief and checked for deliverability before they send, so they land in the inbox. Includes additional 100 SMS credits/month. It's the only add-on we offer— the single exception to our flat-rate pricing, and it exists for a transparent reason: each dedicated number has real carrier costs (provisioning, per-message fees, and number reservation with our telephony provider) that scale with usage. We pass these through at cost rather than bundling them into every plan. Everything else is included in your plan — automated messages (appointment reminders, confirmations, cancellation notices) don't require Messages Plus.
Multiple locations? Volume discounts available.
Running 3+ locations? Get in touch to discuss volume pricing, dedicated onboarding, and priority support — or see our custom & enterprise options.
0% commission
No fees on bookings — ever
No hidden fees
Flat-rate — just one optional add-on
No lock-in contracts
Cancel anytime, month to month
How much could you save?
Select your team size to see how Bella compares
Bella Booking
$79
/month (Professional)
Avg. competitor
$137
/month
You save up to
$101
/month ($1,212/year)
A 6-person team costs just $79/month total with Bella Booking — not $79 each.
Online payments (all plans): 2.9% + $0.30 (Stripe) + 1% application fee = 3.9% + $0.30 total
Total Cost of Ownership
Subscription is just part of the cost. Here's what a 6-person business really pays each month.
| Cost | Bella Booking | Per-seat platform | Per-booking platform | Enterprise platform |
|---|---|---|---|---|
| Monthly subscription | $79 | $120 | $100 | $129 |
| Marketplace commission~30 new clients/month | None — ever | $48020% on new clients | None | $48020% on new clients (capped) |
| Per-booking fees~200 appointments/month | None | None | $200$1.00/booking | None |
| SMS costs | 500/month included | ~$20Pay per use | ~$20Pay per use | Varies |
| Total monthly cost | $79 | $620+$541/month more | $320+$241/month more | $609+$530/month more |
Illustrative comparison for a 6-person business with ~200 appointments/month. Competitor models represent common pricing structures in the industry. Actual costs vary — see our detailed comparisons for specific platforms.
Compare Plans
| Feature | Solo | Starter | Professional | Multi-Location Professional |
|---|---|---|---|---|
| Scheduling & Booking | ||||
| Unlimited appointments | ||||
| Online booking (24/7) | ||||
| Drag-and-drop calendar | ||||
| Waitlist management | ||||
| Online waitlist (clients join when no slots) | ||||
| Walk-in management | ||||
| Multi-service booking | ||||
| Recurring appointment series | ||||
| Family/dependent booking | ||||
| Service bundles | ||||
| Service add-ons (optional/required) | ||||
| Processing time & buffer time | ||||
| Service variants with client eligibility | ||||
| Resource management (rooms, equipment) | ||||
| Minimum notice periods | ||||
| Booking approval for online bookings | ||||
| Schedule optimisation (3 modes) | ||||
| Find a Time wizard (gap-fill scoring) | ||||
| Incomplete booking recovery | ||||
| Payments & Policies | ||||
| Online payments (Stripe) | ||||
| Deposit collection (online) | ||||
| Cancellation policies | ||||
| Automatic refunds | ||||
| Gift cards (amount & service-based) | ||||
| Prepaid packages (session bundles) | ||||
| Memberships (recurring subscriptions) | ||||
| Digital tipping | ||||
| Afterpay / Clearpay (BNPL) | ||||
| Discount management (with reasons) | ||||
| Pass processing fees to clients | ||||
| Saved cards & Card on File | ||||
| Client confirmation system | ||||
| Client Management | ||||
| Client CRM | ||||
| Appointment history | ||||
| Client notes & formulas | ||||
| Document storage | ||||
| Client family members & dependents | ||||
| Digital forms & intake (signatures) | ||||
| Client import (CSV) | ||||
| Team & Services | ||||
| Team members | 1 | Up to 3 | Unlimited | Unlimited |
| Role permissions | ||||
| Pricing tiers (Junior/Senior/etc.) | ||||
| Team schedules & time off | ||||
| Attendance tracking (time clock with PIN) | ||||
| Communication | ||||
| SMS reminders included | 50/month | 200/month | 500/month | 500/month per location |
| Additional SMS packages | $10 for 100 | $10 for 100 | $10 for 100 | $10 for 100 |
| Email reminders | ||||
| Customisable templates | ||||
| Template variables | ||||
| Messages Plus (two-way SMS + SMS & unlimited email campaigns) | Add-on | Add-on | Add-on | Add-on |
| Birthday reward (auto-applied + greeting) | Messages Plus | Messages Plus | Messages Plus | Messages Plus |
| New-client offer (auto-applied first visit) | Messages Plus | Messages Plus | Messages Plus | Messages Plus |
| Business Management | ||||
| Sales tracking | ||||
| Product inventory | ||||
| Basic reports (8 reports) | ||||
| Online booking analytics (traffic sources & funnel) | ||||
| Advanced reports (13+ additional) | ||||
| Custom reporting (upon request) | ||||
| CSV export | ||||
| Loyalty programme | ||||
| Client reviews & reputation | ||||
| Multiple locations | Unlimited | |||
| Platform & Support | ||||
| Customisable booking page | ||||
| API access | ||||
| Free onboarding | ||||
| Free data migration | ||||
| Email support | ||||
| Priority support | ||||
| Bella AI Assistant | ||||
| AI Business Digest (weekly summary) | ||||
| Command Palette (Cmd+K) | ||||
| Dark mode | ||||
| Real-time notifications | ||||
| Progressive Web App (installable) | ||||