Bella Booking
Bella Booking
vs
S
Setmore

Bella Booking vs Setmore

Purpose-built for salons, spas and clinics.

An honest comparison to help you choose the right salon, spa or clinic software for your business - whatever its size.

Last updated: October 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in USD unless marked A$

Feature
Bella Booking
Setmore
Founded
2021
2011
Headquarters
Sydney, Australia
Portland, USA
Best for
Beauty, Wellness & Health Practices - solo practitioners to multi-location groups
Service businesses across all industries
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
$25
$0
6 team members
$99
$72
12 team members
$99You save
$144+$45/mo
Commission
0% (never)
0%

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified October 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Gift cards, memberships and two-way SMS from a dedicated number - Setmore has no equivalent for any of them, and no equivalent for 42 of the 74 capabilities compared
  • Purpose-built for salons, spas and clinics (not generic)
  • SMS reminders included on every plan (Setmore: Pro plan only)
  • Staff pricing tiers (Junior/Senior/Master)
  • Product inventory and supplier management
  • Waitlist management
  • Sydney-based company with responsive support across multiple timezones
  • Easy personal onboarding
  • Free data migration on Starter and Professional
  • Better reporting and analytics (30 reports)
  • Family/dependent booking (not available on Setmore)
  • Loyalty programme included (Professional plan)
  • Memberships with recurring Stripe billing (Professional plan)
  • AI Assistant for business insights
  • Service bundles
  • Cancellation policies with auto-refunds
  • Client confirmation system with one-click links
  • Service-level deposit and policy overrides
  • Client document storage
  • Accessibility & personalisation - dark mode, dyslexia-friendly fonts, colour themes, density modes
  • Prepaid packages for selling session bundles upfront
  • Gift cards with amount-based and service-based options (not available on Setmore)
  • Gift card online redemption at booking checkout
  • Clients can tip online after the appointment (Setmore takes tips in person with Tap to Pay)
  • Digital forms with e-signatures and auto-send (not available on Setmore)
  • Resource management with capacity controls and auto-assignment
  • Two-way SMS with dedicated business number (Messages Plus add-on)
  • Google Calendar sync - push, pull, or two-way per team member, with external event blocking (all plans)

Consider Setmore if...

  • You need a FREE solution for a small team (up to 4 users only)
  • Video conferencing is important for virtual consultations
  • You need CRM integrations (Salesforce, Zoho)
  • You don't need salon-specific features
  • Calendar sync with Google/Outlook is essential
  • WordPress integration is needed

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Setmore
Online booking (24/7)
Available in Bella Booking. 24/7 self-service.
Available in Setmore.
Appointment scheduling
Available in Bella Booking. Drag-and-drop, pick-on-calendar moves with suggested times, Find a time, gap-fill scoring.
Available in Setmore.
Multi-service booking
Available in Bella Booking.
Available in Setmore.
Multi-staff parallel appointments
Available in Bella Booking. Multi-team-member simultaneous services.
Not available in Setmore.
Waitlist management
Available in Bella Booking.
Not available in Setmore.
Incomplete booking recoverySetmore has no abandoned booking recovery feature. Bella captures drafts and enables SMS/email follow-up with a resume link.
Available in Bella Booking. Auto-capture + SMS/email reminder + Waitlist panel with "Book for client" action.
Not available in Setmore.
Walk-in management
Available in Bella Booking.
Partly available in Setmore. Basic.
Recurring appointments
Available in Bella Booking. Appointment series: repeat weekly/fortnightly/monthly with availability checks, change or cancel one or all.
Available in Setmore. Pro plan only.
Appointment limit
Available in Bella Booking. Unlimited.
Available in Setmore. Unlimited on every plan.
Processing time (bookable gap)
Available in Bella Booking. Bookable gap - client stays, team member free for other appointments.
Not available in Setmore.
Buffer time before/after
Available in Bella Booking. Before & after - blocks team member and resource for setup/cleanup.
Not available in Setmore.
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Available in Bella Booking. Location-level defaults with per-service overrides and inheritance.
Not available in Setmore.
Schedule optimisation
Available in Bella Booking. 3 modes: Show All, Reduce Gaps, Eliminate Gaps - per location.
Not available in Setmore.
Find a time wizard
Available in Bella Booking. Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit).
Not available in Setmore.

Client Management

Feature
Bella Booking
Setmore
Client CRM
Available in Bella Booking. Profiles, history, notes, documents.
Available in Setmore. Basic.
Client history & notes
Available in Bella Booking.
Available in Setmore. Basic.

Team Management

Feature
Bella Booking
Setmore
Team scheduling
Available in Bella Booking. 1 for solo, up to 3 for starter, unlimited for professional.
Available in Setmore. 4 users free.
Role permissions
Available in Bella Booking. 4 built-in roles (3 customisable), 50+ granular permissions across 19+ modules.
Available in Setmore.
Staff pricing tiers
Available in Bella Booking. Customisable pricing tiers (e.g. Junior/Senior/Master).
Not available in Setmore.

Payments & POS

Feature
Bella Booking
Setmore
Online payments
Available in Bella Booking. All plans, via Stripe.
Available in Setmore. Via Stripe/Square.
Deposit collection
Available in Bella Booking. Fixed amount or percentage.
Available in Setmore.
POS hardware
Partly available in Bella Booking. Software-based checkout - cash, card, or card on file (charge saved cards); no integrated card reader.
Not available in Setmore.
Gift cards
Available in Bella Booking. Digital gift cards, both amount-based and service-based, with Stripe payment (Professional plan).
Not available in Setmore.
Gift card online redemption
Available in Bella Booking. Clients apply gift cards at online booking payment step.
Not available in Setmore.
Afterpay / Buy Now Pay Later
Available in Bella Booking. Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK).
Available in Setmore. BNPL via Stripe: Klarna, Afterpay, and Affirm.
Discount reasons at checkout
Available in Bella Booking. Discount reasons at checkout with Discount summary report.
Partly available in Setmore. Discounts at checkout - no reason selection or dedicated reporting.
Memberships
Available in Bella Booking. Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume.
Not available in Setmore.

Communication

Feature
Bella Booking
Setmore
SMS remindersBella includes SMS; Setmore requires paid plan
Available in Bella Booking. 50-500/month included.
Available in Setmore. Pro plan only.
Email reminders
Available in Bella Booking.
Available in Setmore.
Custom message templates
Available in Bella Booking. With variables ({{FirstName}}, etc.).
Partly available in Setmore. Limited.
Video conferencing
Not available in Bella Booking.
Available in Setmore. Pro plan only (Teleport, Zoom integration).
Two-way SMS messagingSMS reminders are one-way only
Available in Bella Booking. Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on).
Not available in Setmore.
Dedicated business phone number
Available in Bella Booking. Your own business number - clients see your number, not a platform number (Messages Plus add-on).
Not available in Setmore.
Auto-reply handling
Available in Bella Booking. Keyword-based: YES/Y confirms (your own Confirmed message replies), NO flags for follow-up or cancels per your setting, STOP unsubscribes.
Not available in Setmore.
Bulk campaigns (SMS & email)
Available in Bella Booking. SMS and email campaigns with audience filtering (incl. birthdays this month/week) and scheduling (Messages Plus add-on).
Not available in Setmore.
Email marketing campaignsBella sends branded email campaigns natively - no external email tool to connect or pay for
Available in Bella Booking. Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking - unlimited within Messages Plus (fair use).
Partly available in Setmore. Via third-party integrations (e.g. Mailchimp).

Business Management

Feature
Bella Booking
Setmore
Sales tracking
Available in Bella Booking.
Partly available in Setmore. Basic.
Product inventory
Available in Bella Booking.
Not available in Setmore.
Reporting & analytics
Available in Bella Booking. core reports all plans; 30 total with advanced reports on Professional; custom reports upon request (Professional).
Partly available in Setmore. Basic reports.
Online booking analytics
Available in Bella Booking. Native: traffic sources, drop-off funnel & visit-to-booking conversion - all plans, no Google Analytics.
Not available in Setmore. No native booking analytics - relies on Google Analytics..
Supplier management
Available in Bella Booking.
Not available in Setmore.

Platform & Support

Feature
Bella Booking
Setmore
Mobile apps
Partly available in Bella Booking. Installs on your phone from the browser: home-screen icon, full screen, push notifications. Not listed in the app stores.
Available in Setmore. iOS and Android.
Multi-location support
Available in Bella Booking. Per-location databases, copy services between locations.
Available in Setmore.
API access
Available in Bella Booking. Professional plan.
Available in Setmore.
Calendar sync
Available in Bella Booking. Google Calendar sync (push, pull, or two-way) + iCal feed.
Available in Setmore. Two-way sync, Pro plan only.
Easy onboarding
Available in Bella Booking. Free setup help on every plan; data migration on Starter and Professional.
Not available in Setmore.
Free data migration
Available in Bella Booking. Starter and Professional.
Not available in Setmore.

Integrations

Feature
Bella Booking
Setmore
Salesforce
Not available in Bella Booking.
Available in Setmore.
Zoho CRM
Not available in Bella Booking.
Available in Setmore.
Mailchimp
Not available in Bella Booking.
Available in Setmore.
WordPress plugin
Not available in Bella Booking.
Available in Setmore.

Salon-Specific Features

Feature
Bella Booking
Setmore
Family/dependent booking
Available in Bella Booking. Book for children, partners, parents, pets, and more.
Not available in Setmore.
AI Assistant
Available in Bella Booking. All plans.
Not available in Setmore.
Automatic waitlist slot matching
Available in Bella Booking. Automatic matching with team notifications.
Not available in Setmore.
Activity logging (audit trail)
Available in Bella Booking. Full appointment audit trail.
Not available in Setmore.
Multi-service appointment grouping
Available in Bella Booking. Grouped on scheduler with full-details tooltip.
Not available in Setmore.
Attendance tracking (time clock)
Available in Bella Booking. Time clock with PIN, Professional plan.
Not available in Setmore.
Client reviews
Available in Bella Booking. Verified appointments, AI moderation, Professional plan.
Available in Setmore. Client reviews on booking page.
Salon industry focus
Available in Bella Booking. Purpose-built.
Not available in Setmore. Generic scheduling.
Service bundles
Available in Bella Booking.
Not available in Setmore.
Service add-ons
Available in Bella Booking. Optional or required, per service.
Not available in Setmore.
Cancellation policies
Available in Bella Booking. Configurable with auto-refunds.
Partly available in Setmore. Basic.
Digital tipping
Available in Bella Booking. Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow).
Partly available in Setmore. Tips taken in person with Tap to Pay; no tip after the appointment.
Digital forms (intake, consent)
Available in Bella Booking. Form builder with ten field types including signatures and file upload, auto-send before appointments.
Not available in Setmore.
Command palette (global search)
Available in Bella Booking. Cmd+K global search and navigation.
Not available in Setmore.
Service variants with client eligibility
Available in Bella Booking. Named variations with per-variant pricing, duration, timing, and client eligibility (first-time/returning).
Not available in Setmore.
Prerequisite services (consultation first)
Available in Bella Booking. Require a consult (or any service) before a treatment books online - Completed or Booked mode, Any/All, same-cart unlock in Booked mode; the team can override on the dashboard.
Not available in Setmore.
Real-time dashboard updates
Available in Bella Booking. Live updates via SignalR - no page refresh.
Available in Setmore. Real-time sync across devices with Activity Stream.
Client bulk actions
Available in Bella Booking. Multi-select for bulk announcements and email copy, persists across pages.
Not available in Setmore.
AI business digest
Available in Bella Booking. Weekly and monthly AI-generated performance summaries with actionable insights.
Not available in Setmore.
Prepaid packages
Available in Bella Booking. Session bundles with online purchase, online redemption, auto-apply at checkout.
Not available in Setmore.
Saved cards / card on file
Available in Bella Booking. Clients save cards; the team charges via card on file at checkout.
Partly available in Setmore. Clients signed in with Google or Facebook can save a card for their own bookings; the business cannot charge it after a no-show.
Accessibility & personalisation (themes, fonts, density)
Available in Bella Booking. Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode.
Not available in Setmore.

Pricing breakdown

What you'll actually pay

Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)$25
6 team members$99
12 team members$99
Commission on bookings0%
Payment processing (when used)
Stripe's standard rate for your country + 1%In the US: 2.9% + US$0.30 (Stripe) + 1% (Bella Booking) = 3.9% + US$0.30
SMS reminders50-500/mo included

Solo (1 team): $25/month USD โ€ข Starter (1-3 team): $67/month USD โ€ข Professional (4+): $99/month USD

Setmore

Solo (1 team member)$0
6 team members$72
12 team members$144
Pricing modelFree (4 users) or Pro $12/user/mo (monthly)
Commission0%
Payment processing (when used)2.9% + $0.30 (via Stripe/Square)

Additional costs to consider

  • โ€ข SMS reminders require paid plan
  • โ€ข Recurring appointments require paid plan
  • โ€ข Video conferencing require paid plan

Pricing information based on publicly available data as of October 2026. Visit each provider's website for current pricing.

Cost comparison by team size

Team Size Pricing Comparison

Monthly cost for different team sizes

Note: how team member limits work

Plan limits count the team members on your Bella roster who are on the scheduler or bookable online: front desk, managers and bookkeepers don't count. The comparisons in this table assume everyone listed takes appointments.

Team SizeBella BookingSetmoreSavings with Bella
1 person
$25/mo(Solo)
$0/mo

$0 (solo)

$25/mo more
3 people
$67/mo(Starter)
$36/mo

3 ร— $12 = $36.00

$31/mo more
6 people
$99/mo(Professional)
$72/mo

6 ร— $12 = $72.00

$27/mo more
12 people
$99/mo(Professional)
$144/mo

12 ร— $12 = $144.00

Save $45/mo

Annual savings with Bella Booking

For a team of 6-12 members

Up to $540

per year

Sources:

Bella Booking: Official pricing (Starter $67/mo, Professional $99/mo)

Setmore: Official pricing page โ€ข Last verified: October 2026

Pricing may change. Please verify current prices on official websites before making decisions.

What Setmore does well

We believe in honest comparisons. Here's what Setmore excels at:

  • 1Free tier for small teams (up to 4 users)
  • 2Native mobile apps (iOS & Android)
  • 3Video conferencing built-in (Teleport)
  • 4Integration ecosystem (Salesforce, Zoho, etc.)
  • 5Calendar sync with Google, Outlook
  • 6Good for multi-industry use
  • 7WordPress plugin available

Setmore might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Free tier for up to 4 users (great for solopreneurs)
  • 2Native mobile apps
  • 3Video conferencing built-in
  • 4Two-way Outlook calendar sync (Bella syncs Outlook one-way via iCal; Bella offers directional Google Calendar sync - push, pull, or two-way)
  • 5CRM integrations (Salesforce, Zoho)

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

โ€œTry Bella, You Won't Regret It!โ€
Emma W., Owner Operator ยท Capterra review
โ€œGreat support for small businessโ€
Jalpa P., Owner ยท Capterra review
โ€œUser-friendly and reliable booking system with quick supportโ€
Ricky K., Hair Salon Barber ยท Capterra review

Switching from Setmore?

We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.

Free data migration on Starter and Professional
Personal onboarding help
No credit card required
Start free trial

See the full guide to switching from Setmore

Still comparing? More Setmore alternatives

How to switch from Setmore

Step-by-step guide to export your data and move to Bella Booking. We offer free onboarding on every plan, and free data migration on Starter and Professional.

Estimated time: 1-2 hours
  1. 1

    Export your customer list

    Go to Customers > click Options (beneath the blue + button) > Export Customers > confirm in the popup. The CSV is emailed to the account owner's email address (not an immediate download).

  2. 2

    Export appointment history

    Go to Settings > Booking Page > Reports > select date range and filters (service, class, staff) > click Generate > click "Export as .XLS". For best results, limit the date range to no more than 3 months at a time.

  3. 3

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, review requests, reminders to rebook, follow-up messages) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months), and our migration team will ensure no notifications are sent accidentally.

Good to know

Customer export is emailed as a CSV (not downloaded directly). Reports are only available in the web app, not the mobile app. For large appointment histories, export in 3-month chunks.

Official export documentation: Setmore help centre

Can't export your data?

No problem, we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything. Onboarding help is free on every plan, and data migration is free on Starter and Professional. We accept data in any format: CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.setmore.com. Last verified: October 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Setmore on this page is based on publicly available data as of October 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Setmore before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.