Bella Booking vs Boulevard
Premium features without premium pricing.
An honest comparison to help you choose the right salon, spa or clinic software for your business - whatever its size.
Quick facts at a glance
A side-by-side overview of key differences
Prices shown in USD unless marked A$
Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified September 2026.
Which is right for you?
An honest look at when each platform makes sense
Consider Bella Booking if...
- Afterpay at checkout, online booking analytics and per-team-member pricing tiers - Boulevard has no equivalent for any of them
- Sydney-based company with responsive support across multiple timezones
- Personal onboarding on every plan, and free data migration on Starter and Professional
- No commission on bookings (ever)
- Family/dependent booking (not available on Boulevard)
- AI Assistant for business insights
- Attendance tracking with time clock and PIN
- Service-level deposit and cancellation policy overrides
- Better value at any team size, from a solo salon to a multi-location group
- Simpler, faster setup process
- Accessibility & personalisation - dark mode, dyslexia-friendly fonts, colour themes, density modes
- Significantly more affordable ($25-99 vs $195-455/month per location)
- Memberships with 9 billing cycles and client self-service portal (Boulevard: 6 frequencies)
Consider Boulevard if...
- You run a premium or luxury salon/spa
- Front desk iPad check-in experience matters
- Forms and medical charts are essential (medspa)
- You want a dedicated Customer Success Manager
- You prioritise premium client experience over price
We believe in helping you find the right fit, even if it's not us.
Detailed feature comparison
A comprehensive look at what each platform offers
Scheduling & Booking
Client Management
Team Management
Payments & POS
Communication
Business Management
Platform & Support
Unique Features
Pricing breakdown
What you'll actually pay
Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.
Bella Booking
Solo (1 team): $25/month USD • Starter (1-3 team): $67/month USD • Professional (4+): $99/month USD
Boulevard
Additional costs to consider
- • Essentials capped at 5 professionals - 6+ requires Premier ($325/mo per location)
- • Forms & charts: add-on from $65/month per location on Essentials and Premier; included on Prestige
- • Photo markup and supervisor sign-off: paid add-on on Essentials and Premier
- • Automated campaigns: $2 per completed appointment
- • Texts beyond the plan allowance (250 / 250 / 2,500 per month)
Pricing information based on publicly available data as of September 2026. Visit each provider's website for current pricing.
Cost comparison by team size
Team Size Pricing Comparison
Monthly cost for different team sizes
Note: how team member limits work
Plan limits count the team members on your Bella roster who are on the scheduler or bookable online: front desk, managers and bookkeepers don't count. The comparisons in this table assume everyone listed takes appointments.
| Team Size | Bella Booking | Boulevard | Savings with Bella |
|---|---|---|---|
1 person | $25/mo(Solo) | $195/mo $195 (Essentials, per location) | Save $170/mo |
3 people | $67/mo(Starter) | $195/mo $195 (Essentials, per location) | Save $128/mo |
6 people | $99/mo(Professional) | $325/mo $325 (Premier, per location) | Save $226/mo |
12 people | $99/mo(Professional) | $325/mo $325 (Premier, per location) | Save $226/mo |
Annual savings with Bella Booking
For a team of 6-12 members
Up to $2712
per year
Bella Booking: Official pricing (Starter $67/mo, Professional $99/mo)
Boulevard: Official pricing page • Last verified: September 2026
Pricing may change. Please verify current prices on official websites before making decisions.
What Boulevard does well
We believe in honest comparisons. Here's what Boulevard excels at:
- 1Premium client experience focus
- 2Duo iPad app for front desk check-in
- 3Resource scheduling (rooms, beds, machines)
- 4Forms and charts for medspas (Prestige)
- 5Built for luxury salon/spa segment
- 6Purchase order management
- 7Dedicated Customer Success Manager (Prestige)
- 8Strong medspa feature set
Boulevard might be better if...
We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:
- 1Premium client experience design
- 2Duo iPad app for front desk
- 3Advanced resource types (beds, machines) beyond rooms
- 4Forms and medical charts (Prestige)
- 5Purchase order management
Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.
Rated 5.0 on Capterra
“Try Bella, You Won't Regret It!”
“Great support for small business”
“User-friendly and reliable booking system with quick support”
Switching from Boulevard?
We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.
See the full guide to switching from Boulevard
Still comparing? More Boulevard alternatives
How to switch from Boulevard
Step-by-step guide to export your data and move to Bella Booking. We offer free onboarding on every plan, and free data migration on Starter and Professional.
- 1
Export your client list
Go to Clients tab > (apply filters if needed) > Export current list. This downloads a CSV with client first name, last name, mobile number, and email.
- 2
Export reports
Go to Reports > select a report > Download (choose CSV or Excel) or Email as CSV. Drilldown reports and sales breakdowns are available.
- 3
Request historical data if needed
For full historical client data beyond the standard export, contact Boulevard's support team. They have a dedicated onboarding team and a "Historical Client Files" process for migrations.
- 4
Send your exports to Bella Booking
Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.
A note on appointment history
We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, review requests, reminders to rebook, follow-up messages) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months), and our migration team will ensure no notifications are sent accidentally.
Good to know
The standard client list export includes basic fields only (name, mobile, email). Appointment history, client notes, and other profile data are not included in the standard export - contact Boulevard support for a full data migration package.
Official export documentation: Boulevard help centre
Can't export your data?
No problem, we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.
Need help with the migration?
Our team will handle the data import, set up your services, and walk you through everything. Onboarding help is free on every plan, and data migration is free on Starter and Professional. We accept data in any format: CSV, Excel, screenshots, photos, links, or anything else you can send.
Sources: Information gathered from www.joinblvd.com, support.boulevard.io. Last verified: September 2026.
Found an error? and we'll correct it promptly.
Important Notice
The information about Boulevard on this page is based on publicly available data as of September 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.
Always verify directly with Boulevard before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.