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GentuThe booking layer for privately paid clinics.
An honest comparison to help you choose the right salon, spa or clinic software for your business — whatever its size.
Last updated: August 2026
Quick facts at a glance
A side-by-side overview of key differences
Prices shown in USD
Feature
Bella Booking
Gentu
Founded
2021
Magentus, formerly Genie Solutions — 27+ years in practice management
Headquarters
Sydney, Australia
Brisbane, Australia
Best for
Beauty, wellness and allied health businesses — solo practitioners to multi-location groups
Australian medical specialists across 55+ specialties
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
$25
$$$ (Custom quote)
6 team members
$79
$$$ (Custom quote)
12 team members
$79
$$$ (Custom quote)
Commission
0% (never)
None
Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified January 2026. Bella Booking features updated April 2026.
Which is right for you?
An honest look at when each platform makes sense
Consider Bella Booking if...
- A real online booking page included, not a separate A$200-a-month third-party contract
- Published pricing in AUD including GST — no quote, no sales call
- Deposits and cancellation fees captured at booking, natively
- Memberships with recurring Stripe billing for ongoing treatment programmes
- Prepaid packages — sell a course of six sessions, redeemed automatically at checkout
- Treatment plans published to the client's booking portal, with phases and homecare
- Gift cards, retail product sales and a real checkout
- Client reviews with verified appointments and AI moderation
- AI Assistant and a weekly AI business digest for the business owner
- SMS reminders included in the plan, and they send to international mobile numbers
- Email and SMS campaigns, plus automated birthday, rebook and review messages
- Waitlist with automatic slot matching, Find a Time, and schedule optimisation
- Resource management for treatment rooms and equipment
- Native online booking analytics — traffic sources, drop-off and conversion
- Free data migration and easy onboarding
Consider Gentu if...
- You bulk bill, or you claim through Medicare, DVA or ECLIPSE
- You need clinical notes, letters and e-prescribing in the same system
- You need pathology and radiology results delivered into the patient record
- You send or receive e-referrals through secure clinical messaging
- My Health Record conformance is a requirement for your practice
- You are a medical specialist rather than an appointment-led private clinic
We believe in helping you find the right fit, even if it's not us.
Detailed feature comparison
A comprehensive look at what each platform offers
Available
Partial / Limited
Not available
Clinical & Claiming (where Gentu is built to win)
Feature
Bella Booking
Gentu
Medicare & DVA claimingIf you bulk bill or claim, this decides it. No amount of booking polish makes up for re-keying claims into another system every day.
Bella has no Medicare, DVA or health fund claiming — none, and none planned
Claims processed automatically with fee schedules kept current
ECLIPSE private health fund claiming
Available as an add-on product
Clinical notes & correspondence
Client notes, timeline and document storage — not clinical documentation
Clinical documentation, voice dictation, letters, plus AI scribe integrations
Electronic prescribing
Included by default
My Health Record
Listed on the Australian Digital Health Agency B2B Register of Conformance
Pathology & radiology results feeds
Feeds from Sonic, Healius, Australian Clinical Labs, Lumus, Qscan and others
Secure clinical messaging & e-referrals
Argus and Medical Objects — separate add-ons
Telehealth
Via the Coviu marketplace integration, not native
Booking & Client Experience (where Bella is built to win)
Feature
Bella Booking
Gentu
Patient online bookingGentu has no booking page of its own. Online booking means a Healthengine contract at A$200 per location per month plus A$50 per practitioner, ex GST, on a 12-month term.
24/7 self-service
Not native — delivered through a separately contracted Healthengine integration
Deposits & cancellation fees at booking
Fixed amount or percentage
Only through the Healthengine add-on, not through Gentu itself
Waitlist management
Not in Gentu's published feature set
Incomplete booking recovery
Auto-capture + SMS/email reminder + Follow-ups panel with "Book for client" action
Not in Gentu's published feature set
Find a Time wizard
Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit)
Not in Gentu's published feature set
Schedule optimisation
3 modes: Show All, Reduce Gaps, Eliminate Gaps — per location
Not in Gentu's published feature set
Resource management (rooms, equipment)
Capacity controls, auto-assignment, scheduler resource view
Not in Gentu's published feature set
Service variants & pricing tiers
Named variations with per-variant pricing, duration, timing, and client eligibility (first-time/returning)
Not in Gentu's published feature set
Client Management
Feature
Bella Booking
Gentu
Digital forms (intake, consent)
Form builder with 8 field types including signatures, auto-send before appointments
Consent and forms partners listed in the Gentu marketplace
Treatment plans
Living, phased plans on the client record — recommended services & homecare, published to the client portal to book & buy from, updated each visit
Clinical documentation rather than a client-visible, bookable treatment plan
Client reviews
Verified appointments, AI moderation, Professional plan
Not in Gentu's published feature set
Loyalty programme
Professional plan
Not in Gentu's published feature set
Family/dependent booking
Book for children, partners, parents, pets, and more
Not in Gentu's published feature set
Payments & Commerce
Feature
Bella Booking
Gentu
Online payments
All plans, via Stripe. Optional fee passing to clients
Via the Ezidebit Patient Payments add-on
Memberships & subscriptions
Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume
Not in Gentu's published feature set
Prepaid packages
Session bundles with online purchase, online redemption, auto-apply at checkout
Not in Gentu's published feature set
Gift cards
Digital gift cards, both amount-based and service-based, with Stripe payment (Professional plan)
Not in Gentu's published feature set
Retail product sales & stock
Billing is built around claims and consult fees, not retail checkout
Afterpay / Buy Now Pay Later
Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK)
Not in Gentu's published feature set
Digital tipping
Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow)
Not applicable to a medical billing workflow
Marketing & Communication
Feature
Bella Booking
Gentu
SMS remindersBella includes 50–500 messages a month in the plan and sends to international mobile numbers, which matters for clinics with overseas or visiting clients.
50-500/month included
Paid credit packs from 22c a message; appointment reminders only, and Australian mobile numbers only
Email marketing campaigns
Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking — unlimited within Messages Plus (fair use)
Not in Gentu's published feature set
Automated campaigns (birthday, rebook, review)
Recurring automated messages — birthday greeting (sending requires Messages Plus), rebook reminder, review request — email and SMS
Not in Gentu's published feature set
Two-way SMS messaging
Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on)
Not in Gentu's published feature set
Platform & Support
Feature
Bella Booking
Gentu
Transparent published pricing
Every plan price published in AUD, GST inclusive — no sales call needed
Quote only, priced by user count and role
Australian company & data residency
Sydney-based, global support
Australian data centres, ISO 27001 certified, MFA built in
Mobile app
PWA — installable on mobile
Free clinician app for notes, dictation, images and appointments
AI Assistant for the business
All plans
AI scribe partners for clinical notes; no business-side assistant
AI business digest
Weekly AI-generated performance summary with actionable insights
Not in Gentu's published feature set
Online booking analytics
Native: traffic sources, drop-off funnel & visit-to-booking conversion — all plans, no Google Analytics
Not in Gentu's published feature set
Free data migration
Data conversion is a paid upfront service, discounted under some offers
Pricing breakdown
What you'll actually pay
Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.
Bella Booking
Solo (1 team member)$25
6 team members$79
12 team members$79
Commission on bookings0%
Payment processing (when used)
3.9% + $0.302.9% + $0.30 (Stripe) + 1% (Bella Booking)
SMS reminders50-500/mo included
Solo (1 team): $25/month USD • Starter (1-3 team): $47/month USD • Professional (4+): $79/month USD
Gentu
Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelQuote only — priced by number and role of users
CommissionNone
Payment processing (when used)Via Ezidebit Patient Payments (rates arranged separately)
Additional costs to consider
- • Pricing is quote-only and varies by the number and role of users in the practice
- • SMS is a paid credit pack — A$110 for 500 credits (22c each), down to 18c each at 10,000
- • ECLIPSE private health fund claiming is a separate add-on
- • Secure messaging (Argus, Medical Objects) is a separate add-on
- • Telehealth is a separate add-on via Coviu
Pricing information based on publicly available data as of August 2026. Visit each provider's website for current pricing.
What Gentu does well
We believe in honest comparisons. Here's what Gentu excels at:
- 1Automatic Medicare and DVA claiming with fee schedules kept current
- 2ECLIPSE claiming to major private health funds, with reconciliation
- 3Electronic prescribing included by default
- 4Listed on the Australian Digital Health Agency My Health Record conformance register
- 5Clinical documentation with voice dictation, plus five AI clinical scribe integrations
- 6Direct pathology and radiology results feeds from the major Australian providers
- 7Secure clinical messaging and e-referrals through Argus and Medical Objects
- 8Built for 55+ medical and surgical specialties over more than two decades
- 9ISO 27001 certified with Australian data residency and multi-factor authentication
- 10Used by over 2,500 practices
Gentu might be better if...
We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:
- 1Medicare, DVA and ECLIPSE claiming — Bella has none of this and never will
- 2Clinical notes, letters, dictation and e-prescribing
- 3My Health Record conformance
- 4Pathology and radiology results feeds into the patient record
- 5Secure clinical messaging and e-referrals
Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.
Rated 5.0 on Capterra
“Streamlined patient booking with world-class support”
“The supportive & flexible system we have been asking for”
“Best Day Spa System Ever”
Switching from Gentu?
We make it easy. Free data migration included with every plan.
Free data migration
Personal onboarding help
No credit card required
Sources: Information gathered from www.magentus.com, www.geniesolutionssoftware.com.au, practices.healthengine.com.au, www.digitalhealth.gov.au. Last verified: August 2026.
Found an error? and we'll correct it promptly.
Important Notice
The information about Gentu on this page is based on publicly available data as of August 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.
Always verify directly with Gentu before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.