Bella Booking
Bella Booking
vs
G
Gentu

Bella Booking vs Gentu

The booking layer for privately paid clinics.

An honest comparison to help you choose the right salon, spa or clinic software for your business - whatever its size.

Last updated: August 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in USD unless marked A$

Feature
Bella Booking
Gentu
Founded
2021
Magentus, formerly Genie Solutions - 27+ years in practice management
Headquarters
Sydney, Australia
Brisbane, Australia
Best for
Beauty, Wellness & Health Practices - solo practitioners to multi-location groups
Australian medical specialists across 55+ specialties
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
$25
$$$ (Custom quote)
6 team members
$99
$$$ (Custom quote)
12 team members
$99
$$$ (Custom quote)
Commission
0% (never)
None

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified August 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • A real online booking page included, not a separate A$200-a-month third-party contract
  • Published pricing in AUD including GST - no quote, no sales call
  • Deposits and cancellation fees captured at booking, natively
  • Memberships with recurring Stripe billing for ongoing treatment programmes
  • Prepaid packages - sell a course of six sessions, redeemed automatically at checkout
  • Treatment plans published to the client's booking portal, with phases and homecare
  • Gift cards, retail product sales and a real checkout
  • Client reviews with verified appointments and AI moderation
  • AI Assistant and a weekly AI business digest for the business owner
  • SMS reminders included in the plan, and they send to international mobile numbers
  • Email and SMS campaigns, plus automated birthday, rebook and review messages
  • Waitlist with automatic slot matching, Find a time, and schedule optimisation
  • Resource management for treatment rooms and equipment
  • Native online booking analytics - traffic sources, drop-off and conversion
  • Free onboarding on every plan, and free data migration on Starter and Professional
Try Bella Booking free

Consider Gentu if...

  • You bulk bill, or you claim through Medicare, DVA or ECLIPSE
  • You need clinical notes, letters and e-prescribing in the same system
  • You need pathology and radiology results delivered into the patient record
  • You send or receive e-referrals through secure clinical messaging
  • My Health Record conformance is a requirement for your practice
  • You are a medical specialist rather than an appointment-led private clinic

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Clinical & Claiming (where Gentu is built to win)

Feature
Bella Booking
Gentu
Medicare & DVA claimingIf you bulk bill or claim, this decides it. No amount of booking polish makes up for re-keying claims into another system every day.
Not available in Bella Booking. Bella has no Medicare, DVA or health fund claiming - none, and none planned.
Available in Gentu. Claims processed automatically with fee schedules kept current.
ECLIPSE private health fund claiming
Not available in Bella Booking.
Available in Gentu. Available as an add-on product.
Clinical notes & correspondence
Partly available in Bella Booking. SOAP note template or a note form you build yourself, filled in by your team (Professional plan), plus client notes, timeline and document storage - not a medical records system.
Available in Gentu. Clinical documentation, voice dictation, letters, plus AI scribe integrations.
Electronic prescribing
Not available in Bella Booking.
Available in Gentu. Included by default.
My Health Record
Not available in Bella Booking.
Available in Gentu. Listed on the Australian Digital Health Agency B2B Register of Conformance.
Pathology & radiology results feeds
Not available in Bella Booking.
Available in Gentu. Feeds from Sonic, Healius, Australian Clinical Labs, Lumus, Qscan and others.
Secure clinical messaging & e-referrals
Not available in Bella Booking.
Available in Gentu. Argus and Medical Objects - separate add-ons.
Telehealth
Not available in Bella Booking.
Partly available in Gentu. Via the Coviu marketplace integration, not native.

Booking & Client Experience (where Bella is built to win)

Feature
Bella Booking
Gentu
Patient online bookingGentu has no booking page of its own. Online booking means a Healthengine contract at A$200 per location per month plus A$50 per practitioner, ex GST, on a 12-month term.
Available in Bella Booking. 24/7 self-service.
Partly available in Gentu. Not native - delivered through a separately contracted Healthengine integration.
Deposits & cancellation fees at booking
Available in Bella Booking. Fixed amount or percentage; part and full payments before the appointment.
Partly available in Gentu. Only through the Healthengine add-on, not through Gentu itself.
Waitlist management
Available in Bella Booking.
Not available in Gentu. Not in Gentu's published feature set.
Incomplete booking recovery
Available in Bella Booking. Auto-capture + SMS/email reminder + Waitlist panel with "Book for client" action.
Not available in Gentu. Not in Gentu's published feature set.
Find a time wizard
Available in Bella Booking. Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit).
Not available in Gentu. Not in Gentu's published feature set.
Schedule optimisation
Available in Bella Booking. 3 modes: Show All, Reduce Gaps, Eliminate Gaps - per location.
Not available in Gentu. Not in Gentu's published feature set.
Resource management (rooms, equipment)
Available in Bella Booking. Capacity controls, auto-assignment, scheduler resource view.
Not available in Gentu. Not in Gentu's published feature set.
Service variants & pricing tiers
Available in Bella Booking. Named variations with per-variant pricing, duration, timing, available times, and client eligibility (first-time/returning).
Not available in Gentu. Not in Gentu's published feature set.
Prerequisite services (consultation first)
Available in Bella Booking. Require a consult (or any service) before a treatment books online - Completed or Booked mode, Any/All, same-cart unlock in Booked mode; the team can override on the dashboard.
Not available in Gentu. Not in Gentu's published feature set.

Client Management

Feature
Bella Booking
Gentu
Digital forms (intake, consent)
Available in Bella Booking. Form builder with ten field types including signatures and file upload, auto-send before appointments.
Partly available in Gentu. Consent and forms partners listed in the Gentu marketplace.
Treatment plans
Available in Bella Booking. Living, phased plans on the client record - recommended services & homecare, published to the client portal to book & buy from, updated each visit.
Not available in Gentu. Clinical documentation rather than a client-visible, bookable treatment plan.
Client reviews
Available in Bella Booking. Verified appointments, AI moderation, Professional plan.
Not available in Gentu. Not in Gentu's published feature set.
Loyalty programme
Available in Bella Booking. Professional plan.
Not available in Gentu. Not in Gentu's published feature set.
Family/dependent booking
Available in Bella Booking. Book for children, partners, parents, pets, and more.
Not available in Gentu. Not in Gentu's published feature set.

Payments & Commerce

Feature
Bella Booking
Gentu
Online payments
Available in Bella Booking. All plans, via Stripe.
Partly available in Gentu. Via the Ezidebit Patient Payments add-on.
Memberships & subscriptions
Available in Bella Booking. Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume.
Not available in Gentu. Not in Gentu's published feature set.
Prepaid packages
Available in Bella Booking. Session bundles with online purchase, online redemption, auto-apply at checkout, adjust sessions and expiry with a reason, bring in part-used packages.
Not available in Gentu. Not in Gentu's published feature set.
Gift cards
Available in Bella Booking. Digital gift cards for an amount, a service or a bundle, sold at the till or paid online through your connected payment provider, and a promo code can take money off them (Professional plan).
Not available in Gentu. Not in Gentu's published feature set.
Retail product sales & stock
Available in Bella Booking.
Not available in Gentu. Billing is built around claims and consult fees, not retail checkout.
Afterpay / Buy Now Pay Later
Available in Bella Booking. Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK).
Not available in Gentu. Not in Gentu's published feature set.
Digital tipping
Available in Bella Booking. Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow).
Not available in Gentu. Not applicable to a medical billing workflow.

Marketing & Communication

Feature
Bella Booking
Gentu
SMS remindersBella includes 50-500 messages a month in the plan and sends to international mobile numbers, which matters for clinics with overseas or visiting clients.
Available in Bella Booking. 50-500/month included.
Partly available in Gentu. Paid credit packs from 22c a message; appointment reminders only, and Australian mobile numbers only.
Email marketing campaigns
Available in Bella Booking. Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking - unlimited within Messages Plus (fair use).
Not available in Gentu. Not in Gentu's published feature set.
Automated campaigns (birthday, rebook, review)
Available in Bella Booking. Recurring automated messages - birthday greeting and post-appointment follow-up (sending either requires Messages Plus), rebook reminder, review request - email and SMS.
Not available in Gentu. Not in Gentu's published feature set.
Two-way SMS messaging
Available in Bella Booking. Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on).
Not available in Gentu. Not in Gentu's published feature set.

Platform & Support

Feature
Bella Booking
Gentu
Transparent published pricing
Available in Bella Booking. Every plan price published in AUD, GST inclusive - no sales call needed.
Not available in Gentu. Quote only, priced by user count and role.
Australian company & data residency
Available in Bella Booking. Sydney-based team, with responsive support across multiple timezones.
Available in Gentu. Australian data centres, ISO 27001 certified, MFA built in.
Mobile app
Partly available in Bella Booking. Installs on your phone from the browser: home-screen icon, full screen, push notifications. Not listed in the app stores.
Available in Gentu. Free clinician app for notes, dictation, images and appointments.
AI Assistant for the business
Available in Bella Booking. All plans.
Partly available in Gentu. AI scribe partners for clinical notes; no business-side assistant.
AI business digest
Available in Bella Booking. Weekly and monthly AI-generated performance summaries with actionable insights.
Not available in Gentu. Not in Gentu's published feature set.
Online booking analytics
Available in Bella Booking. Native: traffic sources, drop-off funnel & visit-to-booking conversion - all plans, no Google Analytics.
Not available in Gentu. Not in Gentu's published feature set.
Free data migration
Available in Bella Booking. Starter and Professional.
Partly available in Gentu. Data conversion is a paid upfront service, discounted under some offers.

Pricing breakdown

What you'll actually pay

Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)$25
6 team members$99
12 team members$99
Commission on bookings0%
Payment processing (when used)
Stripe's standard rate for your country + 1%In the US: 2.9% + US$0.30 (Stripe) + 1% (Bella Booking) = 3.9% + US$0.30
SMS reminders50-500/mo included

Solo (1 team): $25/month USD • Starter (1-3 team): $67/month USD • Professional (4+): $99/month USD

Gentu

Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelQuote only - priced by number and role of users
CommissionNone
Payment processing (when used)Via Ezidebit Patient Payments (rates arranged separately)

Additional costs to consider

  • • Pricing is quote-only and varies by the number and role of users in the practice
  • • SMS is a paid credit pack - A$110 for 500 credits (22c each), down to 18c each at 10,000
  • • ECLIPSE private health fund claiming is a separate add-on
  • • Secure messaging (Argus, Medical Objects) is a separate add-on
  • • Telehealth is a separate add-on via Coviu

Pricing information based on publicly available data as of August 2026. Visit each provider's website for current pricing.

What Gentu does well

We believe in honest comparisons. Here's what Gentu excels at:

  • 1Automatic Medicare and DVA claiming with fee schedules kept current
  • 2ECLIPSE claiming to major private health funds, with reconciliation
  • 3Electronic prescribing included by default
  • 4Listed on the Australian Digital Health Agency My Health Record conformance register
  • 5Clinical documentation with voice dictation, plus five AI clinical scribe integrations
  • 6Direct pathology and radiology results feeds from the major Australian providers
  • 7Secure clinical messaging and e-referrals through Argus and Medical Objects
  • 8Built for 55+ medical and surgical specialties over more than two decades
  • 9ISO 27001 certified with Australian data residency and multi-factor authentication
  • 10Used by over 2,500 practices

Gentu might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Medicare, DVA and ECLIPSE claiming - Bella has none of this and never will
  • 2Clinical notes, letters, dictation and e-prescribing
  • 3My Health Record conformance
  • 4Pathology and radiology results feeds into the patient record
  • 5Secure clinical messaging and e-referrals

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

“Try Bella, You Won't Regret It!”
Emma W., Owner Operator · Capterra review
“Great support for small business”
Jalpa P., Owner · Capterra review
“User-friendly and reliable booking system with quick support”
Ricky K., Hair Salon Barber · Capterra review
Read all 12 reviews on Capterra (opens in a new tab)

Switching from Gentu?

We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.

Free data migration on Starter and Professional
Personal onboarding help
No credit card required
Start free trial

See the full guide to switching from Gentu

Sources: Information gathered from www.magentus.com, www.geniesolutionssoftware.com.au, practices.healthengine.com.au, www.digitalhealth.gov.au. Last verified: August 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Gentu on this page is based on publicly available data as of August 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Gentu before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.