Bella Booking
Bella Booking
vs
P
Phorest

Bella Booking vs Phorest

Transparent pricing. Built for teams of any size.

An honest comparison to help you choose the right salon, spa or clinic software for your business - whatever its size.

Last updated: September 2026
Try Bella Booking free

Quick facts at a glance

A side-by-side overview of key differences

Prices shown in USD unless marked A$

Feature
Bella Booking
Phorest
Founded
2021
2003
Headquarters
Sydney, Australia
Dublin, Ireland
Best for
Beauty, Wellness & Health Practices - solo practitioners to multi-location groups
Growing salons, spas and aesthetic clinics (3+ staff)
Monthly Pricing
Starter/Professional
Per their pricing model
Solo (1 team member)
$25
$$$ (Custom quote)
6 team members
$99
$$$ (Custom quote)
12 team members
$99
$$$ (Custom quote)
Commission
0% (never)
0% - no marketplace or booking commission

Bella Booking: Starter plan for 1-3 team members, Professional for 4+ (unlimited). Competitor pricing from official sources, verified September 2026.

Which is right for you?

An honest look at when each platform makes sense

Consider Bella Booking if...

  • Transparent pricing published on website - no sales calls needed
  • Suitable for solo practitioners and small teams (Phorest targets 3+ staff)
  • SMS reminders included in the plan (50-500/month) - no per-message charges
  • Free trial available with no credit card required (Phorest offers no trial)
  • Simpler, focused interface - less overwhelming for smaller teams
  • Sydney-based company with responsive support across multiple timezones
  • Family/dependent booking (not available on Phorest)
  • AI Assistant for business insights
  • No contract lock-in
  • Client confirmation system with one-click links
  • Service-level deposit and cancellation policy overrides
  • Predictable monthly cost - no add-on surprises
  • Accessibility & personalisation - dark mode, dyslexia-friendly fonts, colour themes, density modes
  • Prepaid packages for selling session bundles upfront
  • Memberships included on Professional plan with 9 billing cycles and client self-service portal (Phorest: paid add-on, requires PhorestPay)
  • Loyalty programme included on Professional plan (Phorest: Treatcard on all plans, but cross-brand only)
  • Resource management with capacity controls and auto-assignment
  • 31 reports with charts and comparison mode

Consider Phorest if...

  • You want a built-in marketing suite with campaign ROI tracking
  • A mature loyalty programme with cross-brand partnerships matters to you
  • You need automated Google/Facebook review collection
  • Commission tracking for staff is essential
  • You want a branded booking app for your clients
  • Visual consultations with face-mapping are important (medspa/aesthetics)
  • You want a dedicated business advisor included
  • Your team has 3+ staff members

We believe in helping you find the right fit, even if it's not us.

Detailed feature comparison

A comprehensive look at what each platform offers

Available
Partial / Limited
Not available

Scheduling & Booking

Feature
Bella Booking
Phorest
Online booking (24/7)
Available in Bella Booking. 24/7 self-service.
Available in Phorest. With deposit protection.
Appointment scheduling
Available in Bella Booking. Drag-and-drop, pick-on-calendar moves with suggested times, Find a time, gap-fill scoring.
Available in Phorest. Machine learning schedule optimisation.
Multi-service booking
Available in Bella Booking.
Available in Phorest.
Multi-staff parallel appointments
Available in Bella Booking. Multi-team-member simultaneous services.
Not available in Phorest.
Waitlist management
Available in Bella Booking.
Available in Phorest. Waiting list for cancellations.
Incomplete booking recoveryPhorest has a basic abandoned-cart email (email only, locked template, no business pipeline). Bella sends dual-channel (SMS + email), has a Waitlist panel with Book-for-client and Dismiss actions, and an admin-side KPI card.
Available in Bella Booking. Auto-capture + SMS/email reminder + Waitlist panel with "Book for client" action.
Partly available in Phorest. Email-only auto-reminder sent ~3 hours after drop-off at payment screen.
Reserve with Google
Available in Bella Booking.
Available in Phorest.
Branded booking app
Not available in Bella Booking.
Partly available in Phorest. Add-on.
Self check-in
Not available in Bella Booking.
Available in Phorest. PhorestGuest app.
Processing time (bookable gap)
Available in Bella Booking. Bookable gap - client stays, team member free for other appointments.
Partly available in Phorest. Basic gap between services.
Buffer time before/after
Available in Bella Booking. Before & after - blocks team member and resource for setup/cleanup.
Partly available in Phorest. Basic buffer settings.
Location-level timing defaultsNo competitor offers location-level default timings with per-service inheritance
Available in Bella Booking. Location-level defaults with per-service overrides and inheritance.
Not available in Phorest.
Schedule optimisation
Available in Bella Booking. 3 modes: Show All, Reduce Gaps, Eliminate Gaps - per location.
Available in Phorest. Smart Booking limits slots to enforce back-to-back booking. Minimum Gap Time setting.
Find a time wizard
Available in Bella Booking. Availability-first wizard with cross-day browsing and gap-fill scoring (Best fit / Great fit / Good fit).
Not available in Phorest.

Client Management

Feature
Bella Booking
Phorest
Client CRM
Available in Bella Booking. Profiles, history, notes, documents.
Available in Phorest. With free client data import.
Client history & notes
Available in Bella Booking.
Available in Phorest.
Digital consultation forms
Available in Bella Booking. Form builder with ten field types including signatures and file upload, auto-send before appointments.
Available in Phorest. Pre-send or in-salon on tablet.
Visual consultations (face-mapping)
Not available in Bella Booking.
Partly available in Phorest. Premium Consultations add-on.
Video consultations
Not available in Bella Booking.
Available in Phorest. All plans.
Before & after photos
Available in Bella Booking. Client document storage with photos.
Available in Phorest. Stored in client profile.

Team Management

Feature
Bella Booking
Phorest
Team scheduling
Available in Bella Booking. 1 for solo, up to 3 for starter, unlimited for professional.
Available in Phorest. Unlimited staff on all plans.
Employee rostering
Available in Bella Booking.
Available in Phorest. With clock in/out.
Role permissions
Available in Bella Booking. 4 built-in roles (3 customisable), 50+ granular permissions across 19+ modules.
Available in Phorest. Tiered access levels.
Staff pricing tiers
Available in Bella Booking. Customisable pricing tiers (e.g. Junior/Senior/Master).
Available in Phorest.
Commission tracking
Partly available in Bella Booking. Team member sales report (Professional plan): each team member's sales after discounts and refunds, to pay commission from. No commission rates or payouts.
Available in Phorest. Tiered or flat commission.
Staff performance goals
Not available in Bella Booking.
Available in Phorest. Set and track via PhorestGo app.

Payments & POS

Feature
Bella Booking
Phorest
Integrated payments
Partly available in Bella Booking. Software-based checkout - cash, card, or card on file (charge saved cards); no integrated card reader.
Available in Phorest. PhorestPay terminals + cardless checkout.
Deposit collection
Available in Bella Booking. Fixed amount or percentage; part and full payments before the appointment.
Available in Phorest. Credit card secured bookings.
Gift cards (online & in-store)
Available in Bella Booking. Digital gift cards, both amount-based and service-based, with Stripe payment (Professional plan).
Available in Phorest. Physical and online gift vouchers.
Memberships & subscriptions
Available in Bella Booking. Recurring plans with Stripe billing, 9 billing cycles, benefits with session tracking, online purchase, pause/resume.
Partly available in Phorest. Add-on cost (custom pricing), requires PhorestPay.
Online product store
Available in Bella Booking. Product shop on your booking page: clients buy online, then collect or reserve for their next appointment.
Available in Phorest. Sell products and gift cards online 24/7.
Courses & series packs
Available in Bella Booking. Sequential and parallel execution, flexible pricing (total price, discount %, free), show savings.
Available in Phorest. Prepaid bookable services with automated redemption.
Service add-ons
Available in Bella Booking. Optional or required per service, single/multi-select, price and duration.
Partly available in Phorest. Custom fees; no dedicated per-service extras.
Afterpay / Buy Now Pay LaterPhorest uses Affirm, not Afterpay
Available in Bella Booking. Afterpay / Clearpay BNPL for deposits, gift cards, and packages (AU, NZ, US, CA, UK).
Available in Phorest. BNPL via Affirm through PhorestPay.
Discount reasons at checkout
Available in Bella Booking. Discount reasons at checkout with Discount summary report.
Available in Phorest. Discount reason field tracked in Discounts and Special Offers report.
Gift card online redemption
Available in Bella Booking. Clients apply gift cards at online booking payment step.
Available in Phorest. Clients pay online deposits with vouchers/gift cards.

Communication & Marketing

Feature
Bella Booking
Phorest
SMS reminders
Available in Bella Booking. 50-500/month included.
Available in Phorest. Per-message pricing (12c or 8.5c).
Email reminders
Available in Bella Booking.
Available in Phorest.
Email/SMS marketing suite
Available in Bella Booking. Email campaigns with audience filters, branded composer or your own HTML (paste a Canva Email design), open/click tracking - unlimited within Messages Plus (fair use).
Available in Phorest. Ready-made templates, campaign builder, ROI tracking.
Online reputation management
Not available in Bella Booking.
Available in Phorest. Automated Google/Facebook review requests.
Client reconnect (rebooking prompts)
Not available in Bella Booking.
Available in Phorest. Auto-predict when clients are due to rebook.
Facebook & Instagram ads manager
Not available in Bella Booking.
Partly available in Phorest. Complete Advantage Plus only.
Two-way SMS messaging
Available in Bella Booking. Dedicated number, threaded inbox, auto-handling replies (Messages Plus add-on).
Available in Phorest. Phorest Chat - dedicated number, conversations in PhorestGo app. $15/month add-on.
Dedicated business phone number
Available in Bella Booking. Your own business number - clients see your number, not a platform number (Messages Plus add-on).
Available in Phorest. Dedicated number assigned on Phorest Chat activation ($15/month add-on).
AI phone receptionistNeither answers the phone with AI. Bella has no phone answering of any kind, and Phorest's Front Desk AI works by text and WhatsApp.
Not available in Bella Booking.
Not available in Phorest. Front Desk AI answers texts and WhatsApp messages, not calls. It books, reschedules and rebooks, answers common questions and hands harder conversations to your team. An add-on for any plan, with no published price.
Auto-reply handling
Available in Bella Booking. Keyword-based: YES/Y confirms (your own Confirmed message replies), NO flags for follow-up or cancels per your setting, STOP unsubscribes.
Available in Phorest. Front Desk AI, an add-on, answers SMS and WhatsApp messages: bookings, rescheduling, rebooking and common questions.
Bulk SMS campaigns
Available in Bella Booking. SMS and email campaigns with audience filtering (incl. birthdays this month/week) and scheduling (Messages Plus add-on).
Available in Phorest. Full SMS/email campaign suite with professional templates and audience targeting.

Business Management

Feature
Bella Booking
Phorest
Sales tracking
Available in Bella Booking.
Available in Phorest.
Stock management
Available in Bella Booking.
Available in Phorest. Barcode scanning via app.
Reporting & analytics
Available in Bella Booking. core reports all plans; 30 total with advanced reports on Professional; custom reports upon request (Professional).
Available in Phorest. Financial, staff, client, and marketing reports.
Online booking analytics
Available in Bella Booking. Native: traffic sources, drop-off funnel & visit-to-booking conversion - all plans, no Google Analytics.
Partly available in Phorest. Instagram/Facebook source tags only; funnel and conversion via Google Analytics..
Payroll & commission reports
Not available in Bella Booking.
Available in Phorest. Auto-calculated wages and commission.
Multi-location support
Available in Bella Booking. Per-location databases, copy services between locations.
Available in Phorest. Centralised management, cross-branch staff rostering.

Platform & Support

Feature
Bella Booking
Phorest
Cloud-based
Available in Bella Booking. Pure cloud - access from anywhere.
Available in Phorest. Cloud-based, unlimited devices.
Staff mobile app
Partly available in Bella Booking. Installs on your phone from the browser: home-screen icon, full screen, push notifications. Not listed in the app stores.
Available in Phorest. PhorestGo for owners and staff.
Australian support team
Available in Bella Booking. Sydney-based team, with responsive support across multiple timezones.
Partly available in Phorest. Ireland-based; AU support Mon-Sat.
Dedicated business advisor
Not available in Bella Booking.
Available in Phorest. Included on all plans.
Free onboarding & training
Available in Bella Booking. Free setup help on every plan; data migration on Starter and Professional.
Available in Phorest. Tailored setup, unlimited free training for life.
Free data migration
Available in Bella Booking. Starter and Professional.
Available in Phorest. Client data import included.
Transparent pricing
Available in Bella Booking. Published on website.
Not available in Phorest. Request a quote required.

Unique Features

Feature
Bella Booking
Phorest
Family/dependent booking
Available in Bella Booking. Book for children, partners, parents, pets, and more.
Not available in Phorest.
AI Assistant
Available in Bella Booking. All plans.
Not available in Phorest.
Loyalty programme
Available in Bella Booking. Professional plan.
Available in Phorest. Treatcard - all plans.
Automatic waitlist slot matching
Available in Bella Booking. Automatic matching with team notifications.
Not available in Phorest.
Activity logging (audit trail)
Available in Bella Booking. Full appointment audit trail.
Not available in Phorest.
Multi-service appointment grouping
Available in Bella Booking. Grouped on scheduler with full-details tooltip.
Not available in Phorest.
Attendance tracking (time clock)
Available in Bella Booking. Time clock with PIN, Professional plan.
Not available in Phorest.
Client reviews
Available in Bella Booking. Verified appointments, AI moderation, Professional plan.
Available in Phorest. Online reviews feature.
Expert product recommendations SMS
Not available in Bella Booking.
Available in Phorest. Trackable personalised product SMS linked to online store.
Xero/QuickBooks integration
Not available in Bella Booking.
Partly available in Phorest. Add-on.
Digital tipping
Available in Bella Booking. Clients tip team members after appointments via Stripe (Professional plan, via the review-and-tip flow).
Available in Phorest. PhorestTips: clients tip by card and it is paid to the team member's PhorestPay wallet.
Command palette (global search)
Available in Bella Booking. Cmd+K global search and navigation.
Not available in Phorest.
Service variants with client eligibility
Available in Bella Booking. Named variations with per-variant pricing, duration, timing, available times, and client eligibility (first-time/returning).
Partly available in Phorest. Hair length add-ons (workaround).
Prerequisite services (consultation first)
Available in Bella Booking. Require a consult (or any service) before a treatment books online - Completed or Booked mode, Any/All, same-cart unlock in Booked mode; the team can override on the dashboard.
Not available in Phorest.
Real-time dashboard updates
Available in Bella Booking. Live updates via SignalR - no page refresh.
Available in Phorest. Health Check Dashboard auto-refreshes. Push notifications via PhorestGo app.
Client bulk actions
Available in Bella Booking. Multi-select for bulk announcements and email copy, persists across pages.
Partly available in Phorest. Bulk archive/unarchive and report downloads - no multi-select messaging.
AI business digest
Available in Bella Booking. Weekly and monthly AI-generated performance summaries with actionable insights.
Not available in Phorest.
Prepaid packages
Available in Bella Booking. Session bundles with online purchase, online redemption, auto-apply at checkout.
Not available in Phorest.
Saved cards / card on file
Available in Bella Booking. Clients save cards; the team charges via card on file at checkout.
Available in Phorest. PhorestPay stores a client's card for no-show charges and cardless checkout.
Accessibility & personalisation (themes, fonts, density)
Available in Bella Booking. Dark mode, dyslexia-friendly reading fonts, colour themes, density modes, reduced-motion, focus mode.
Not available in Phorest.

Pricing breakdown

What you'll actually pay

Prices shown are starting prices. Bella Booking Starter includes up to 3 team members; Professional includes unlimited team members. Competitor pricing may vary based on team size.

Bella Booking

Solo (1 team member)$25
6 team members$99
12 team members$99
Commission on bookings0%
Payment processing (when used)
Stripe's standard rate for your country + 1%In the US: 2.9% + US$0.30 (Stripe) + 1% (Bella Booking) = 3.9% + US$0.30
SMS reminders50-500/mo included

Solo (1 team): $25/month USD โ€ข Starter (1-3 team): $67/month USD โ€ข Professional (4+): $99/month USD

Phorest

Solo (1 team member)Custom quote
6 team membersCustom quote
12 team membersCustom quote
Pricing modelCustom quote - 3 tiers (Grow, Complete Advantage, Complete Advantage Plus)
Commission0% - no marketplace or booking commission
Payment processing (when used)PhorestPay integrated terminals

Additional costs to consider

  • โ€ข SMS charged per message (12c or 8.5c depending on plan)
  • โ€ข Two-Way SMS add-on (additional cost)
  • โ€ข Memberships add-on (additional cost)
  • โ€ข Branded booking app add-on (additional cost)
  • โ€ข Xero/QuickBooks integration add-on (additional cost)

Pricing information based on publicly available data as of September 2026. Visit each provider's website for current pricing.

What Phorest does well

We believe in honest comparisons. Here's what Phorest excels at:

  • 1Feature-rich all-in-one platform with marketing suite included
  • 2Treatcard loyalty programme included on all plans
  • 3Automated online reputation management (Google/Facebook reviews)
  • 4Unlimited staff and devices on all plans
  • 5PhorestGo staff app with performance goals and tracking
  • 6Free data migration and unlimited free training for life
  • 7Dedicated business advisor on all plans
  • 8Visual consultations with face-mapping (Premium add-on)
  • 9Online product store and gift vouchers
  • 10Commission tracking with tiered/flat structures

Phorest might be better if...

We believe in helping you find the right solution, even if it's not us. Here are some scenarios where other options might serve you better:

  • 1Built-in marketing suite with email campaigns and ROI tracking
  • 2Treatcard loyalty programme on all plans
  • 3Automated Google/Facebook review collection
  • 4Commission tracking (tiered or flat)
  • 5PhorestGo staff mobile app with goal tracking

Still not sure? - we'll give you an honest assessment of whether Bella Booking is right for your business.

Rated 5.0 on Capterra

โ€œTry Bella, You Won't Regret It!โ€
Emma W., Owner Operator ยท Capterra review
โ€œGreat support for small businessโ€
Jalpa P., Owner ยท Capterra review
โ€œUser-friendly and reliable booking system with quick supportโ€
Ricky K., Hair Salon Barber ยท Capterra review

Switching from Phorest?

We make it easy. Free onboarding on every plan, with free data migration on Starter and Professional.

Free data migration on Starter and Professional
Personal onboarding help
No credit card required
Start free trial

See the full guide to switching from Phorest

Still comparing? More Phorest alternatives

How to switch from Phorest

Step-by-step guide to export your data and move to Bella Booking. We offer free onboarding on every plan, and free data migration on Starter and Professional.

Estimated time: 2-3 hours
  1. 1

    Export client email addresses

    Go to Marketing > Client Export > Emails. This downloads a CSV of client email addresses.

  2. 2

    Export client postal addresses

    Go to Marketing > Client Export > Address. This downloads a CSV of client home addresses.

  3. 3

    Export sales and financial data

    Go to Manager > Business > CSV Export > + New Export > set your date range > select format > OK. Note: large date ranges may take up to 1 hour to process.

  4. 4

    Export services list

    Go to Manager > Services > Export all services. This includes service names and price levels.

  5. 5

    Export future appointments

    Go to Reports > Staff Appointments report to view and export upcoming bookings.

  6. 6

    Send your exports to Bella Booking

    Email your exported files to our onboarding team. We will import your clients, validate the data, and help set up your services and team schedules.

A note on appointment history

We generally recommend not importing old appointment history. Importing past appointments can trigger unintended automated messages (reminders, review requests, reminders to rebook, follow-up messages) and cause data inconsistencies. Your clients and services are the essential data for a clean start. If you do want some history carried over, we recommend a tight recent range (e.g. the last 3 months), and our migration team will ensure no notifications are sent accidentally.

Good to know

Individual staff service durations are not included in the services export. Multi-location businesses must export data separately per location. Self-service exports are free, but data exports requested directly from Phorest support may involve a charge.

Official export documentation: Phorest help centre

Can't export your data?

No problem, we can work with anything. Screenshots of your service list, a link to your public booking page, a photo of your price board, or even a typed-up list. Send us whatever you have and we will build your account from it.

Need help with the migration?

Our team will handle the data import, set up your services, and walk you through everything. Onboarding help is free on every plan, and data migration is free on Starter and Professional. We accept data in any format: CSV, Excel, screenshots, photos, links, or anything else you can send.

Sources: Information gathered from www.phorest.com. Last verified: September 2026.

Found an error? and we'll correct it promptly.

Important Notice

The information about Phorest on this page is based on publicly available data as of September 2026 and is provided for general comparison purposes only. Pricing, features, and policies may change at any time without notice. We make reasonable efforts to keep this information accurate, but we cannot guarantee its completeness or current accuracy.

Always verify directly with Phorest before making any business decisions. This comparison reflects our understanding and may not capture all nuances of their offerings.