Client Reviews & Reputation Management
Collect verified reviews from real clients, respond publicly, and build trust with future clients through your online booking page.
What is client reviews?
Salon client reviews are verified feedback collected from clients who actually completed an appointment — displayed on your booking page to build trust with potential visitors. Bella Booking ensures authenticity by linking every review to a specific appointment. Reviews appear with a verified badge, and owners can respond publicly. AI-powered moderation flags inappropriate content before it goes live. Automated review request messages are sent after each visit.
Client reviews in salon software are verified feedback from clients who completed an appointment — displayed on your booking page to build trust with potential clients and improve your online reputation. Client reviews help new clients decide whether to book with you. Bella Booking includes a built-in review system where only clients who completed an appointment can leave a review — no fake or incentivised reviews. Reviews appear on your online booking page with a verified badge, showing potential clients that feedback comes from real visits. You can respond to reviews publicly, and AI-powered moderation automatically flags inappropriate content before it goes live.
What's included
Key capabilities of client reviews
Verified-appointment reviews only
Only clients who completed an appointment can leave a review. Each review is linked to a specific appointment, so every piece of feedback is genuine and verifiable.
Star ratings and written feedback
Clients rate their experience from 1 to 5 stars and can add optional written feedback (up to 2,000 characters). Rating-only reviews are also supported.
Public responses
Respond to reviews publicly on your booking page. Address concerns, thank clients, or follow up on feedback — showing potential clients that you value their experience.
AI-powered moderation
Every review with text is automatically checked by AI moderation before publishing. Inappropriate content — personal attacks, hate speech, spam, or fake reviews — is flagged for platform review. Honest negative feedback is never blocked.
Automatic review requests
After checkout, the system can automatically send a review request to the client via SMS and/or email. Timing is configurable in your automated message settings. Neutral wording with no incentives to comply with review platform guidelines.
Reviews on your booking page
Published reviews appear on your online booking page with average rating, total count, and individual reviews. Clients see a "Verified appointment" badge on organic reviews.
Show your reviews on your own website
A reviews widget puts your published Bella reviews on your own site, not just your booking page. Copy the snippet from Online booking → Share & embed — with a live preview before you commit — and paste it into any site builder that takes custom HTML: Wix, Squarespace, WordPress and the rest. Visitors see your rating summary and reviews, with the full star breakdown on wide layouts, each verified badge, and your responses, styled in your own brand colour. It updates itself as new reviews are published, shows published reviews only, renders nothing at all until you have your first review, and includes a quiet "Book an appointment" link back to your booking page.
Client edit and delete
Clients can edit their review within 30 days of submission or delete it at any time. Edited reviews are re-checked by AI moderation before republishing.
Review summary and analytics
View your average rating, total review count, and rating distribution at a glance. Track review trends over time from your dashboard.
How client reviews work
Client completes an appointment
After checkout, the client becomes eligible to leave a review. Only completed appointments qualify — no reviews for cancelled or no-show appointments.
Review request sent automatically
A review request is sent via SMS and/or email after a configurable delay (default: 2 hours after checkout). You can also send review requests manually from the appointment actions menu.
Client submits their review
The client clicks the link, rates their experience (1–5 stars), and optionally adds written feedback. AI moderation checks the text before publishing.
Review published or flagged
Clean reviews are published immediately on your booking page. Flagged reviews are held for platform review — honest negative feedback is never blocked.
You respond
View reviews in your dashboard and respond publicly. Your responses appear on your booking page alongside the review.
Plan availability
Feature
Starter
Professional
Prices shown in your local currency at checkout.
Frequently asked questions
Are reviews available on the Starter plan?
No. Client reviews are available on the Professional plan only.
Can anyone leave a review?
No. Only clients who completed an appointment at your salon can leave a review. Each review is linked to a specific appointment, ensuring all feedback is from verified visits.
Can I delete or hide negative reviews?
No. Businesses cannot delete or hide reviews. This ensures review integrity and builds trust with potential clients. Only the platform can hide reviews that violate content guidelines (hate speech, spam, personal attacks, etc.).
How does AI moderation work?
When a client submits a review with text, it is automatically analysed by AI moderation. The system checks for personal attacks, hate speech, spam, profanity, fake reviews, and other policy violations. Clean reviews are published immediately. Flagged reviews are held for platform review. Honest negative feedback — even strong criticism — is never blocked.
Can I respond to reviews?
Yes. You can respond publicly (visible on your booking page) or privately (visible only to the client). Responses can be added, edited, or removed at any time by team members with the reviews:respond permission.
Can clients edit or delete their reviews?
Clients can edit their review within 30 days of submission. Edited reviews are re-checked by AI moderation. Clients can delete their own review at any time.
How are review requests sent?
Review requests are sent automatically after checkout via SMS and/or email, with configurable timing. You can also send or resend review requests manually from the appointment actions menu or the appointments list.
Where do reviews appear?
Published reviews appear on your online booking page, where clients see the average rating, total review count, and individual reviews with "Verified appointment" badges. They can also appear on your own website via the reviews widget.
Can I show my reviews on my own website?
Yes. Copy the reviews widget snippet from Online booking → Share & embed — preview it first to see exactly how it will look — then paste it into a custom-HTML, embed or code block in Wix, Squarespace, WordPress or any other site builder. Visitors see your rating summary and reviews, with the full star breakdown on wide layouts, each verified badge, and your responses, in your brand colour. It stays current on its own as new reviews arrive, shows published reviews only, and renders nothing until you have your first review. On builders that paste the code straight into the page the widget sizes itself to its content; on builders that use a fixed-size frame — Wix, for example — you size the frame to fit. Multi-location businesses get a snippet per location: switch location to copy another one.
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