Birthday Rewards That Run Themselves
Set one birthday reward and Bella does the rest — a greeting on the day, a reminder before it expires, and the discount applied automatically when your client books or pays. No promo codes to chase, no spreadsheet of birthdays.
What is birthday reward?
A salon birthday reward is an automatic discount applied around a client's birthday to encourage a return visit. Bella Booking lets you set one reward — a percentage or fixed amount — with a validity window and optional minimum spend. It is recognised automatically at online booking and the till, applied once a year with no promo code, and paired with a birthday greeting and a pre-expiry reminder. Capturing birthdays is free; the reward and its messages sit under the Messages Plus add-on.
A salon birthday reward is a discount you give clients around their birthday — a warm reason to book that brings them back once a year. Bella Booking turns it into something you set once and never touch again. Choose a percentage off or a fixed amount, set how long the reward stays usable (30 days by default, so it covers their birthday month), and add an optional minimum spend if you want. From then on Bella recognises an eligible client the moment they book online or check out at the till, applies the reward to their total automatically, and records it so it can only be used once a year. Two messages keep it personal without any work from you: a greeting that lands on their birthday, and a reminder before the reward expires so it does not go to waste. Capturing client birthdays is free — you can collect a date of birth on every client profile and at online booking from day one. The reward itself, and the two birthday messages, are part of the Messages Plus add-on.
What's included
Key capabilities of birthday reward
One reward, set once
Choose a percentage off or a fixed amount off, and that is your birthday reward. There is one reward per business — no tiers to manage, no rules to maintain. Change it whenever you like.
Applied automatically — no promo code
Bella recognises an eligible client when they book online or check out at the till and applies the reward to their total. Clients never need a code. If you prefer, switch to a code clients enter — Bella still checks it is their birthday window before it counts.
Validity window
Set how long the reward stays usable from the client's birthday — 30 days by default, so it comfortably covers their birthday month. Bella only applies the reward while the client is inside their window.
Once a year
The reward can be redeemed only once per client per year. Bella records each redemption, so a client cannot use their birthday discount twice in the same birthday.
Optional minimum spend
Add a minimum appointment subtotal before the reward applies — handy if you want birthday discounts to land on fuller bookings rather than a single quick service. Leave it blank to apply on any booking.
Birthday greeting
A message lands on the client's birthday in your business's name — a warm touch that reminds them you are there, with their reward waiting.
Pre-expiry reminder
Before the reward window closes, Bella sends a reminder so the client does not miss it. A gentle nudge that turns a goodwill gesture into a booking.
Audience filters
Target the reward to the clients you choose using the same filters as campaigns — or leave it open to everyone. Reward the segments that matter most to your business.
Exclude individual clients
Opt any client out of the birthday reward from their profile. Useful for trade accounts, friends and family, or anyone you would rather not include.
How birthday rewards work
Capture birthdays
Add a date of birth to client profiles and collect it at online booking. Capturing birthdays is free and builds the audience your reward will reach.
Set your reward
In Messages Plus settings, choose a percentage or fixed amount, set the validity window and optional minimum spend, and pick your audience.
Bella greets and reminds
A greeting lands on the client's birthday and a reminder follows before the reward expires — both in your business's name, with nothing for you to send.
The reward applies itself
When the client books online or checks out at the till inside their window, Bella applies the reward automatically and records it as used for the year.
Plan availability
Feature
Starter
Professional
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Frequently asked questions
Do clients need a promo code to use their birthday reward?
No. Bella recognises an eligible client when they book online or check out at the till and applies the reward to their total automatically. If you would rather hand out a code, you can switch to a code clients enter — Bella still confirms it is their birthday window before the reward counts.
How long does a birthday reward last?
You set the validity window. By default it is 30 days from the client's birthday, so it covers their birthday month. The reward only applies while the client is inside that window, and a reminder is sent before it expires.
Can a client use their birthday reward more than once?
No. The reward is redeemable once per client per year. Bella records each redemption, so a client cannot claim their birthday discount twice in the same birthday.
Can I set a minimum spend?
Yes. Add an optional minimum appointment subtotal and the reward only applies once the booking reaches it. Leave it blank to apply the reward on any booking.
Is capturing client birthdays included on my plan?
Yes. Collecting a date of birth on client profiles and at online booking is free on every plan. The birthday reward itself — and the greeting and pre-expiry reminder that go with it — are part of the Messages Plus add-on.
Can I choose who receives the reward?
Yes. Use audience filters — the same ones as campaigns — to target specific clients, or leave it open to everyone. You can also opt individual clients out from their profile.
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