Win First-Time Clients Automatically
Set a first-visit discount once and Bella applies it the moment a brand-new client books or pays — online or at the till. No promo codes to print, no manual tracking of who is new.
What is new-client offer?
A new-client offer is a first-visit discount applied automatically when a brand-new client books or pays for the first time. Bella Booking lets you set one offer — a percentage or fixed amount — with an optional minimum spend and date window. Bella recognises a client's first appointment and applies it online or at the till, with no promo codes and once per client. The new-client offer sits under the Messages Plus add-on.
A new-client offer is a first-visit discount that gives someone trying you for the first time a reason to choose you over the salon down the road. With Bella Booking you set it once — a percentage off or a fixed amount — and the platform handles the rest. Bella recognises a client's first appointment and applies the offer to their total automatically, whether they book on your online booking page or check out at the till. There are no promo codes to hand out and no list of first-timers to keep. You can add an optional minimum spend, run the offer for a set period, and target it to the clients you want with the same filters as campaigns. Bella only ever applies it on a genuine first visit and records each redemption, so the offer lands once and never on a client you have served before. The new-client offer is part of the Messages Plus add-on.
What's included
Key capabilities of new-client offer
Set it once
Choose a percentage off or a fixed amount off and that is your first-visit offer. There is one offer per business — nothing to maintain once it is on.
Applied automatically — no promo code
Bella recognises a client's first appointment and applies the offer to their total, online or at the till. Clients never need a code. If you prefer, switch to a code clients enter and Bella still confirms it is a genuine first visit before it counts.
Recognised online and at the till
The offer works wherever the booking happens. A first-timer booking on your online booking page or being checked out in person both see the offer applied to their total.
First visit only
Bella applies the offer only to a client with no previous completed appointment, and records each redemption so it lands once. Imported clients you served before you joined Bella are never treated as new.
Optional minimum spend
Add a minimum appointment subtotal before the offer applies, so a first-visit discount lands on a worthwhile booking. Leave it blank to apply on any booking.
Optional date window
Run the offer for a set period with a start and end date — ideal for a seasonal push or a grand-opening promotion — or leave it open-ended to run continuously.
Audience filters
Target the offer to the new clients you choose using the same filters as campaigns, or leave it open to every first-timer.
How the new-client offer works
Set your offer
In Messages Plus settings, choose a percentage or fixed amount, add an optional minimum spend and date window, and pick your audience.
A first-timer books
A brand-new client books on your online booking page or comes in for their first appointment.
Bella applies the offer
Bella recognises the first visit and applies the offer to their total automatically — online or at the till — with no code to enter.
Recorded once
The redemption is recorded so the offer lands once per client and never on someone you have served before.
Plan availability
Feature
Starter
Professional
Prices shown in your local currency at checkout.
Frequently asked questions
Do new clients need a promo code?
No. Bella recognises a client's first appointment and applies the offer to their total automatically, online or at the till. If you would rather hand out a code, you can switch to one — Bella still confirms it is a genuine first visit before the offer counts.
How does Bella know a client is new?
A new client is one with no previous completed appointment. Bella checks this before applying the offer and records each redemption so it lands once. Clients you imported from another system — people you served before joining Bella — are never treated as new.
Does the offer work for online bookings and in-person visits?
Yes. The offer is recognised wherever the booking happens — on your online booking page and at the till during checkout — so a first-timer sees it applied either way.
Can I limit the offer to a date range or a minimum spend?
Yes. Set an optional start and end date to run the offer for a fixed period, and add an optional minimum appointment subtotal so the discount applies only once a booking reaches it. Leave either blank to run continuously or apply on any booking.
Is the new-client offer included on my plan?
The new-client offer is part of the Messages Plus add-on. Capturing client details and running online booking are included on every plan; the automatic first-visit offer sits under Messages Plus.
Can I choose which new clients receive the offer?
Yes. Use audience filters — the same ones as campaigns — to target specific new clients, or leave the offer open to every first-timer.
Related features
Explore by business type
Ready to try new-client offer?
Start your free trial today. No credit card required.
Australian-made. Multi-timezone support.